Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Campaign Giving Nonprofit Google 264

Nonprofit Tech for Good

FEBRUARY 25, 2023

2) Include social media icons in your email newsletter. 2) Include social media icons in your email newsletter. 4% for the social media icons featured in the footer of our newsletter. Meaning, for every 1,000 “Total clicks” in our weekly newsletter, 4 are a click on a social media icon.

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Social Media Media Social Nonprofit 361

Nonprofit Tech for Good

NOVEMBER 10, 2024

Update on ongoing campaigns. Regularly share progress updates on fundraising campaigns, including any measurable impact achieved through these efforts. While these individuals may not have the capacity to donate or volunteer, their digital engagement can significantly boost the organization’s reach and impact.

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Nonprofit Tech for Good

JUNE 6, 2020

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. have donated to a crowdfunding campaign benefiting a nonprofit within the last 12 months. have donated through Instagram Fundraising Tools.

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Stats Donor Survey Donation 355

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Each state organizes giving campaigns through local community foundations. $68

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Nonprofit Tech for Good

JULY 18, 2024

2) Include social media icons in your email newsletter. Again, where to feature your social media icons in your newsletter depends upon your digital marketing priorities. “Thank you for subscribing” and “Thank you for your donation” landing pages are underutilized and neglected by most nonprofits.

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Social Media Media Social Newsletter 318

Nonprofit Tech for Good

SEPTEMBER 27, 2021

While tribute donors are typically one-time donations, they don’t have to be. Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift.

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Giving Fundraising Strategy Nonprofit 358

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your quarterly Impact Reports in your print campaigns.

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Trend Fundraising Digital Marketing 339

Nonprofit Tech for Good

OCTOBER 22, 2021

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. Email Newsletters — 64%. Smart speaker giving, such as Alexa Donations — 1%. The 10 Most Effective Digital Marketing & Fundraising Tools. Website — 84%. Podcasts — 4%.

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Nonprofit Tech for Good

DECEMBER 28, 2021

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. However, one problem still plagues GivingTuesday and year-end donations: most of them are one-time donations. You’ll also make it easier for you to track and monitor the success of your campaigns.

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Donor Donation Campaign Stats 321

Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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Nonprofit Tech for Good

JUNE 1, 2021

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Nonprofit Tech for Good

MARCH 12, 2017

1) Coordinate Tweets and Facebook Posts with e-newsletters and fundraising appeals. Some subscribers to your email list will visit your nonprofit’s Twitter Profile or Facebook Page to retweet or share a story or call-to-action that is featured in your e-newsletter or fundraising appeal. 3) Never release an infographic as a PDF.

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Nonprofit Tech for Good

AUGUST 24, 2014

In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. Embed the donation process inside your website and ensure that it is mobile compatible.

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Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 104

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. 2) Launch an e-newsletter. Many NGOs do send e-newsletters, but via BCC. 3) Accept donations online. Accepting online donations can be difficult for many NGOs.

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 1) Tell your NGOs’ story in photo essay format.

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Social Media Practice NGO Media 279

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. times the rate of inline content!).

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CauseVox

FEBRUARY 11, 2025

A donation page is like your nonprofits digital giving hubits the place where supporters can easily contribute and feel connected to your mission. Having a dedicated donation page ensures that giving is simple, accessible, and distraction-free. Clean Water For The Worlds optimized donation page hosted on their website with CauseVox.

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sgEngage

NOVEMBER 20, 2024

GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. Personal stories and endorsements are incredibly compelling, so consider featuring testimonials and success stories on your social media platforms and in your email newsletters.

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Nonprofit Tech for Good

MAY 13, 2022

Or how they’re landing on your donation page? Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. We call all of these traffic sources, and traffic sources tell us how a donor got to the page where they chose to donate. then you might want to keep reading.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. If your nonprofit is posting four times a week and boosts each post for $5, that’s $80 a month with $20 remaining for special campaigns and experimentation. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

NOVEMBER 8, 2016

59% of people of who engage with causes on social media donate money to nonprofits. Sign up for Facebook’s new donation tools. Twitter has launched the ability to donate to political campaigns and is testing nonprofit donations. To inspire social media followers to donate, you must embrace content marketing.

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Social Media Media Donor Strategy 277

Nonprofit Tech for Good

JANUARY 5, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Your website is the foundation upon which your digital communications and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed.

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Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

MAY 25, 2024

For these teams, marketing automation can multiply their effect so they can create more connections and drive more donations. Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella.

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Marketing Fundraising Nonprofit Social Media 250

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Lets make this happen.

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Retention Donor Strategy Social Media 115

Neon CRM

MARCH 27, 2025

Donation receipts are important for a few reasons. Well-written donation receipts meet IRS requirements and make donors feel good about their gift. Table of Contents : Why Do You Need a Donation Receipt? Get My Templates Why Do You Need a Donation Receipt? Lets expand on that last bullet point about goods and services.

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Template Donation Free Gift 72

Nonprofit Tech for Good

SEPTEMBER 28, 2017

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Email: Integrate #GivingTuesday into your email campaigns. Social Media: Prepare in advance a month-long campaign. Countdown graphics. Powerful stats.

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Social Media Practice Media Social 276

Pamela Grow

OCTOBER 24, 2024

And of course I wanted to increase our donations. When I first met you, we were putting out an 8 page newsletter twice a year as our primary fundraising. We would bring in about $12-$18,000 each newsletter with year end being the bigger one. We would bring in about $12-$18,000 each newsletter with year end being the bigger one.

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Donation Donor Newsletter Fundraising 59

Nonprofit Tech for Good

OCTOBER 24, 2013

In 2012 online donations via email dropped 21% due to donate pages not being mobile compatible. Priority #2: Mobile optimize your donate page and redesign your e-newsletter to ensure that is compatible with mobile email. Mobile email is on the rise. As of September 2013, 47% of email is now opened on a mobile device.

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Nonprofit Tech for Good

DECEMBER 16, 2014

Your nonprofit can create your own cause awareness day campaign or build one around those cause awareness days that already exist, such as Earth Day on April 22 ( #EarthDay) , International Youth Day ( #YouthDay ) on August 12, and World AIDS Day on December 1 ( #WorldAIDSDay ).

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The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! Instead, social media has been acting as a complement to email campaigns. So how do you ensure that your e-newsletters are as effective as they can possibly be? Make your emails mobile-friendly.

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Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too!

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Nonprofit Tech for Good

NOVEMBER 21, 2019

So, what makes an effective storytelling campaign? It is not enough for your storytelling campaign to evoke feelings of sympathy. Elements your nonprofit should include in your storytelling campaigns include: Show impact. People want to know and see the impact of their donations. How do you overcome inertia?

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Storytelling Nonprofit Social Media Homeless 266

Nonprofit Tech for Good

JANUARY 11, 2014

Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014. Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing.

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