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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

In the world of philanthropy, the coming year promises innovative corporate giving trends that can benefit both nonprofit fundraisers seeking support and corporations eager to make a meaningful societal impact. In recent years, companies have shifted from one-off annual giving campaigns to year-round CSR programs.

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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

Campaign 167
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It’s Giving Season. Here’s how to donate wisely.

Candid

Companies advertise their year-end fundraising drives. Contrary to popular assumption, these indicators can give you a fuller picture of an organization’s performance than just focusing on what percentage of its budget is dedicated to overhead costs (also known as overhead ratio). Giving Season has arrived.

Donation 107
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio. Video is a medium uniquely suited to do just that.”.

Profit 89
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The Nonprofit’s Guide for Alternatives to GoFundMe

Qgiv

When it comes to online fundraising, crowdfunding is a popular choice for people looking to leverage their networks and raise money quickly. Platforms like GoFundMe don’t offer comprehensive fundraising solutions for nonprofits who want to connect with their donors and engage their supporters on a new level.

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What is Corporate Giving? The Ultimate Guide to Earning More

Nonprofits Source

From brainstorming new fundraising ideas to reaching out to prospective donors, nonprofits use much of their team members’ time to figure out how to raise more money. The concept of a matching gift is simple: An employee contributes to their nonprofit of choice, and their employer matches their donation at a predetermined ratio.

Giving 52
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Top Corporate Giving Software to Drive Employee Engagement

Double the Donation

CyberGrants is another top corporate giving software solution that offers fully integrated tools for grants management, employee giving, volunteerism, disbursement, disaster relief, and more. Using CyberGrants, you can create innovative programs from matching gifts, to political action campaigns, to charitable spending accounts. .