Nonprofit Tech for Good

OCTOBER 2, 2021

Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. Topics include: Top website call-to-action strategies to prioritize in 2022, such as pop-ups, landing pages, and topbars.

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Nonprofit Tech for Good

MARCH 16, 2025

Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #1

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sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Here are five ways to use your digital impact report as a marketing tool: 1.

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Digital Impact Report Marketing 111

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Some popular touchpoints include: Website donation pages: A supporter’s first touchpoint with an organization is often its website.

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Nonprofit Tech for Good

FEBRUARY 15, 2025

Social media followed closely at 29%, while a nonprofit’s website came in third at 17%. 34% say that Facebook is the social media platform most useful for learning about news and campaigns about their favorite nonprofits , followed by Instagram at 29%, LinkedIn at 22%, X at 5%, YouTube at 4%, TikTok at 3%, and Threads at 1%.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. What is your engagement rate?

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Nonprofit Tech for Good

OCTOBER 22, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. From a list of 32 digital marketing and fundraising tools, survey respondents were asked to select the 10 they found most effective.

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Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. From promotion to registration to golfer engagement, digital tools improve fundraising outcomes and make life easier for nonprofit tournament organizers.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. That said, the fact that we still see so many of them on the web indicates that they can work for website owners when done well. For many of us, it’s a dirty word on the web.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. This shows that if you are not spending time truly engaging with your website visitors, then you are missing out on converting them to donors. 1) Traffic. 4) Average Donation Value.

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Nonprofit Tech for Good

DECEMBER 12, 2023

Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.

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Websites Marketing Practice Nonprofit 246

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns. Why the Open Data Project?

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Ideal Digital Storytelling Ecosystem. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Digital Storytelling Framework.

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The Modern Nonprofit

APRIL 1, 2025

Estimated Reading Time: 4 minutes Website Spring Cleaning: Refresh Your Nonprofits Digital Home Spring is here! Just as you declutter and refresh your home, its the perfect time to tidy up your nonprofits digital homeyour website. Imagine a potential donor visiting your website for the first time.

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Websites Digital Donation Donor 52

Allegiance Group

NOVEMBER 7, 2024

Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. In general, accessibility means you’re making sure that the digital products you develop can be used by everyone, regardless of their ability. Let’s dig in. What Do We Mean by “Accessibility”? law Section 508.

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Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Give Panel ] 22% of nonprofits utilize UTM codes to monitor website traffic from Facebook/social media. Similarweb ] 61.7%

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Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email. Campaign URL Builder :: ga-dev-tools.web.app/ga4/campaign-url-builder.

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. In this blog post, we will explore why online giving options are important and show you how to accept donations on your website with 7 easy steps.

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Nonprofit Tech for Good

FEBRUARY 25, 2023

1) Feature social media icons on your website. For more than a decade, Nonprofit Tech for Good recommended that nonprofits feature social media icons in the header of their website. The Africa Wildlife Foundation cleverly uses its website domain name to promote their social media profiles by creating easy-to-type redirects.

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Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Websites & Email. Websites & Email. The tool also ensures that your website is compliant with WCAG 2.1

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Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Nonprofit Tech for Good

FEBRUARY 13, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 1) Use a premium hosting service for your website.

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Practice Nonprofit Spam Social Media 360

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website. 2) Encourage to Volunteer.

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 2) Learn how to run campaigns in-house.

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Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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sgEngage

JANUARY 23, 2025

While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns. Campaigns must maintain a minimum 5% click-through rate (CTR). Keywords and ad copy must align with the nonprofits mission to maintain eligibility.

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Byte Technology

APRIL 16, 2021

Website Conversions. One of those crucial metrics is your website’s conversions. At Byte Technology , we have experts who are professionals at providing strategies that can increase your website conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

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Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. Your website must be hosted on your own separate domain. So what are Google Ad Grants ? and get them approved.

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Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Offer to partner with them on projects or campaigns related to your cause. In influencer campaigns, measure reach and impressions. Influencers are more likely to get involved if they believe in your mission.

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Nonprofit Tech for Good

JULY 18, 2024

1) Feature social media icons on every page of your website. In response, they have moved their social media icons from the header to the footer of their websites. Where to place social media icons on your nonprofit’s website depends upon whether social media is a high priority at your nonprofit.

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Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. What Makes a Google Ad Grant Campaign Successful?

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Nonprofit Tech for Good

JANUARY 1, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 23: Digital Learning Day — #DigitalLearningDay. Those who register and attend all three webinars in the series will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. How people are using their website. It’s official.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. Digital wallet payments, such as Apple Pay and Google Pay – 1%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. Website – 15%.

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Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Create a newsletter sign-up form and CTA for your website with the following components: Compelling language: Make your newsletter CTAs more compelling with inclusive, exciting language. Create valuable website content.

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