Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

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Digital Donor Work Calendar 97

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric.

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Metrics Digital Marketing Retention 297

Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. We’ve created a 6-week plan to help you run a powerhouse campaign that increases reach and giving. You’ll learn: – A 6-week plan for before, during and after your #GivingTuesday campaign. Cost: Free.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. The details of your stewardship strategy will depend on things like your donors’ interests and your resources. Feeding America.

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Social Media Hunger Donor Media 313

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Email #1: Introduce the Campaign. Remind your donors that they bring a unique value to your organization.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. By Region: Africa – 12%.

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EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

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Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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CauseVox

SEPTEMBER 25, 2024

Peer-to-peer fundraising has revolutionized the way nonprofits engage their supporters, and with GivingTuesday on the horizon, it’s the perfect time to explore the incredible potential of this fundraising strategy. Peer-to-Peer Fundraising Campaigns Cut Through The Noise As the song says, it’s the most wonderful time of the year.

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Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Donor Profiles and Records . Core Nonprofit Marketing Channels.

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EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. This week’s topic: digital advocacy forms. What are digital advocacy forms? Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

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NonProfit PRO

MARCH 30, 2022

Classy is announcing a number of new product launches for its nonprofit customers. These new initiatives are part of Classy's continued efforts to create the most innovative fundraising technology while constantly improving the donor experience.

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NonProfit PRO

JULY 13, 2021

Marketing Cloud for Nonprofits will allow nonprofits to use templates to create and deliver email campaigns to subscribers, volunteers, donors, sustainers and more. Salesforce.org announced today its release of a new technology that aims to create more personalized experiences for email marketing.

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Candid

SEPTEMBER 11, 2024

October 10, 2024 will be the first-ever DAF Day , a giving day dedicated to donor-advised funds (DAFs). The initiative was launched in July by a group of 60 nonprofits, fundraising platforms, and DAF sponsors to expand DAF giving by encouraging their networks to give from their DAF accounts on one day, together.

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Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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The Modern Nonprofit

SEPTEMBER 18, 2024

Estimated Reading Time: 8 minutes boost Your Fall Fundraising: Leveraging Campaign Management Tools As the crisp autumn air begins to roll in, so does one of the most critical times for nonprofits—fall fundraising season. With year-end giving on the horizon, it’s time to make every campaign count.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. For these reasons and more, direct mail donor acquisition works. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail? Here’s why!

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Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. It’s time to talk integrations, nonprofit friend. Apple Pay is one of the most convenient payment methods available to buyers—or donors—anywhere. What’s your next step? Your best bud. . 1) Facebook Fundraising.

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Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% To grow your nonprofit’s following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. Brands, nonprofits, and personal connections all clamor for their attention. How can you make your campaign stand out in overcrowded inboxes?

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. Offer a monthly giving program to retain donors.

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The NonProfit Times

AUGUST 27, 2024

Most donors want more information from their preferred nonprofits, whether via social media channels or email. Just as nonprofits seek monthly sustainer revenue, donors welcome monthly updates on a nonprofit’s activities, such as campaign updates, donor impact or other relevant information.

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Nonprofit Tech for Good

JANUARY 1, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 23: Digital Learning Day — #DigitalLearningDay. 14: World Blood Donor Day — #WorldBloodDonorDay. 14: World Blood Donor Day — #WorldBloodDonorDay. 16: Martin Luther King, Jr.

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Awareness Calendar Causes Giving 355

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

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Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Nonprofits must similarly align with their internal and external stakeholders around a mission, and storytelling is just as essential to that form of engagement.

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Nonprofit Tech for Good

AUGUST 2, 2020

In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. In this webinar, you’ll learn how to stand out on Giving Tuesday and turn new donors into long-term advocates by celebrating Welcome Wednesday with the same enthusiasm through a dynamic and engaging new donor welcome series.

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EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more.

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Nonprofit Tech for Good

AUGUST 30, 2024

Most nonprofits would love to have more young people join their cause as volunteers or donors. Recent research, as highlighted by the Nonprofit Times , supports this. This underscores Gen Z’s untapped potential and the significant benefits it can bring to nonprofits. Gen Z has immense potential to make a difference.

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Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful.

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Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Care2

SEPTEMBER 5, 2024

Effective digital advertising starts with the right data! At Care2, we understand how crucial it is for campaigns to target the right supporters, donors, or voters with the right message.

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Bloomerang

OCTOBER 27, 2023

Independent researchers have also conducted a number of studies to understand donor attitudes and behaviors regarding crowdfunding tipping or adding optional contributions when donating on crowdfunding platforms. Donors tend to focus more on the cause or project itself and its importance to them. This transparency helps build trust.

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Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. Outline your digital marketing goals. Are they a first-time donor?

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