Pledges vs. Donations: Understanding the Difference
Pamela Grow
JUNE 14, 2023
One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. For example, if you direct a marching band and plan to launch a campaign, it makes more sense to choose an idea like a practice-a-thon rather than a baseball hit-a-thon.
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