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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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How to Market Your Event On A Budget

AccelEvents

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

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Event Marketing 101 – Guide & Strategies

AccelEvents

Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Drive Event Website and Email Nurture Campaigns. Provide Value to Each Attendee. Inspiring Stakeholders.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

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