Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing.

Campaign 108

Campaign Social Media Org Measure 108

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . Why you should evaluate your end-of-year fundraising campaign . Retention rate of last year’s campaign donors .

Evaluation 131

Evaluation Metrics Campaign Fundraising 131

TechImpact

JUNE 3, 2014

It will highlight which donation campaigns were more effective than others, what donors responded well to what, and most important, it holds the potential to greatly increase your donation potential you already have within your database. Calculate and measure.

Donor 215

Donor Data Retention Donation 215

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

Goal 192

Goal Data Articulate Analysis 192

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 246

Fundraising Practice Guide Campaign 246

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. The good news? This was crucial at the time.

ROI 82

ROI Channel Measure Results 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Social Media 102

Social Media Measure Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept. What exactly are the right metrics for measuring this transformation?

Measure 97

Measure Community Organization Social 97

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It considers factors like giving history, demographic data, and communication preferences. Segment your donors.

Donation 274

Donation Fundraising Data Donor 274

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 242

Marketing Fundraising Nonprofit Social Media 242

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Use demographics and behavior to help customize your marketing messages.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Define Your Desired Donor First, start by figuring out who your ideal donor is for your GivingTuesday campaign.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

So, I’m so excited to host this guest post from By Mayur Patel , vice president of Strategy and Assessment at Knight Foundation, and Anna Dilernia , Strategy and Assessment Assistant at Knight Foundation that shares solid information for those nonprofits who will launch a Giving Tuesday Campaign. Set Clear and Measurable Goals.

Campaign 109

Campaign Template Foundation Donor 109

TechImpact

JULY 29, 2014

My CRM will help us better measure success. We’ve all decided on target niche audiences for specific campaigns and messages. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign. But have you ever been certain that group has been reached.

Effective 152

Effective Demographics Interaction Donor 152

TechNode

APRIL 1, 2025

The model then compares the user’s fingerprint with those of all available videos, measuring how close they are. The campaign was led by the Communist Party’s cyberspace affairs commission, the Ministry of Industry and Information Technology, and other relevant government agencies.In

Government 59

Government Issue Platform Online 59

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. Start by doing keyword research to find out which of your issues, services, and campaigns people are actually searching for and interested in.

Grant 275

Grant Profit Google Adwords 275

Care2

MAY 18, 2011

Whether it's political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Start with Metrics.

Campaign 73

Campaign Impact Design Metrics 73

Nonprofit Tech for Good

MAY 18, 2020

When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each active campaign in your account must have at least two active ad groups.

Grant 336

Grant Google Guide Websites 336

Amy Sample Ward

OCTOBER 18, 2011

Most organizations have a call to action, a campaign, or a fundraising push to promote on Facebook and other social media. You can look at the demographics of those engaging with your content, measure your reach (the network of your fans), and get feedback on how well every each of your posts is received by the community.

Facebook 196

Facebook Change Nonprofit Tutorial 196

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors. Wrapping Up.

Trend 98

Trend Campaign Fundraising Donor 98

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. In addition, a powerful film clip can be the backbone for an entire multi-media and sponsorship campaign, making it even more affordable. Some professionals still think of video as a one-off initiative.

Video 221

Video Communication Strategy Create 221

Candid

FEBRUARY 29, 2024

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

Demographics 52

Demographics Profile API Grant 52

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

Library 104

Library Nonprofit Influence Demographics 104

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Their team also leads attention campaigns, informed by data and inspired by online conversations.

Nonprofit 114

Nonprofit Conversation Campaign Measure 114

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Conversation 105

Conversation Data Demographics Profile 105

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. Look back at your previous fundraising initiatives and outreach campaigns to assess your strengths, challenges, and opportunities. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound.

Fundraising 140

Fundraising Guide Social Media Donor 140

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Campaign 59

Campaign Money Raise Online 59

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Conversation Track Media 122

Candid

JUNE 28, 2023

Recently we interviewed Abdul Dosunmu, campaign manager for the Donors of Color Network’s (DOCN) Climate Funders Justice Pledge , one of the intermediaries featured in the guide. However, collecting and sharing demographic data poses a learning curve for many organizations.

Interview 104

Interview Donor Network Pledge 104

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

Social Network 74

Social Network ROI Social Media Social 74

Candid

MAY 2, 2022

Organizations can earn Seals of Transparency and tell their full story on their profile by adding information about their programs, measures of progress, operations—including diversity, equity and inclusion (DEI) information—and financials. Throughout the campaign, they focused on a few key topics to make the case with their members: .

North Carolina 98

North Carolina Data Demographics Profile 98

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

Social Network 74

Social Network ROI Social Media Network 74

ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

Social Media 96

Social Media Hurricane Tucson Media 96

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Test targeted messaging prior to launching full campaigns. In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Do you know if your organization is offending prospective donors?

Digital 138

Digital Marketing Data Nonprofit 138

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. You will also want to decide in advance how you will measure the overall results of your efforts. This component is called segmentation!

email 149

email Marketing Mail Communication 149