Nonprofit Tech for Good

JULY 15, 2020

Market Size: Crypto has 70,000,000 users and that number is rising. Limited Marketing Resources: If you don’t have someone who runs your online marketing. It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. 20% are under 18.

Fundraising 312

Fundraising Nonprofit Guide Reddit 312

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. You might be thinking, “What more could we want?”

Resource 331

Resource Fundraising Nonprofit Template 331

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Our team designs innovative, tech-forward campaigns to help associations connect with members in meaningful ways.

Associations 221

Associations Technology Digital Analytics 221

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

Charity 331

Charity Facebook Test Profit 331

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

email 104

email Campaign Fundraising Marketing 104

TechCrunch

JULY 27, 2021

In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload.

Campaign 100

Campaign Team Marketing Create 100

Nonprofit Tech for Good

OCTOBER 12, 2023

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract.

Social Media 328

Social Media Content Media Social 328

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

Online 98

Online Support Fundraising Digital 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Fundraising 238

Fundraising Practice Guide Campaign 238

Fast Company Tech

MARCH 17, 2025

One demographic that seems particularly susceptible to sports betting addiction, according to the Intuit Credit Karma study, is Gen Z37% of whom reported being addicted. Thats 14% more than the number of respondents across all age demographics claiming to be addicts. Not many guardrails exist to keep sports bettors from hitting bottom.

Studies 106

Studies Adobe Children Demographics 106

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. Our marketing director, Ron, likes to think of the brainstorming process as a matrix: [fundraising type] x [theme]. This will help you create a more compelling and meaningful campaign. 2) Brainstorm.

Fundraising 345

Fundraising Nonprofit Ideas Causes 345

Nonprofit Tech for Good

SEPTEMBER 27, 2018

Crowdfunding can be especially successful among a social-savvy demographic because a share or a like doesn’t cost supporters a cent. While your most enthusiastic supporters aren’t always the ones who are able to give big, they can still impact your Giving Tuesday goal in a significant way by joining in your crowdfunding campaign.

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Support Homeless Chicago Donor 234

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Strategy 119

Strategy Marketing Guide Sponsor 119

TechImpact

AUGUST 26, 2014

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future. We know our audiences are out there on social media.

Social Media 250

Social Media Stats Audience Media 250

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. and get them approved.

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Grant Google Nonprofit Guide 345

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. Campaign Services helps our clients lighten complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns. What is Direct Marketing? What Are Campaign Services?

Campaign 89

Campaign Service Facilitation Database 89

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Initially, a campaign may look successful based solely on acquisition numbers. Demographic/Career Info. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Demographics 192

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 110

Research Impact Tips Marketing 110

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Social Media Sponsor Virtual 105

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 99

Awareness Campaign Business Social Media 99

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Segment your donors.

Donation 251

Donation Fundraising Data Donor 251

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling.

Websites 234

Websites Generation Social Media Web 234

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. TIP 8: Since fewer folks in any demographic write checks, stop making checks your primary mode of payment.

Tips 114

Tips Strategy Volunteer Donor 114

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. For instance, your association might consider creating advocacy campaigns and scheduling lobby days.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. direct mail campaigns. direct mail and digital marketing.

Mail 94

Mail Campaign Course Digital 94

TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez.

Teach 98

Teach Channel Marketing Demographics 98

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them. The good news?

ROI 60

ROI Channel Measure Results 60

Nonprofit Tech for Good

AUGUST 29, 2019

If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. Marketers are doubling down on Instagram Stories popularity with ad spend as well. Choose an objective that aligns with your marketing goal. Fill in the details for your campaign. . Well, it depends!

Donation 279

Donation Money Raise Ideas 279

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Initially, a campaign may look successful based solely on acquisition numbers. Are you using it to increase revenue and lower costs per renewal?

Retention 169

Retention Data Demographics Associations 169

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 258

Virtual Personal Fundraising Tips 258

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. Marketers have now realized that their customers trust the recommendations of people they relate with. founders? ?with?

Influence 97

Influence Marketing Platform Africa 97

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Social Media 95