Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 238

TechImpact

MARCH 13, 2014

Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Understanding how the metrics below relate to your nonprofit will help you discern which demographics to target during your next donation campaign.

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Donor Giving Help Donation 184

Nonprofit Tech for Good

MAY 18, 2020

When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each active campaign in your account must have at least two active ad groups.

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Grant Google Guide Websites 336

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It considers factors like giving history, demographic data, and communication preferences. Segment your donors.

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Donation Fundraising Data Donor 251

TechImpact

NOVEMBER 17, 2014

Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Understanding how the metrics below relate to your nonprofit will help you discern which demographics to target during your next donation campaign.

Donor 166

Donor Giving Help Demographics 166

NetWits

MAY 8, 2012

By launching a very creative campaign designed around “pay to pin”, the group hopes to raise money to help their mission of providing small loans to poor women overseas. Wow – talk about demographic specific. Really, Pinterest for Nonprofits ? Yet, where there is a will, there is a way. And Opportunity International found a way.

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Money Raise Nonprofit Tips 249

Nimble AMS

APRIL 18, 2022

One simple method to ensure you avoid common DEI mistakes at your association is to create a volunteer group for DEI initiatives. Read on to learn more about the benefits of creating a diverse volunteer group for DEI initiatives at your association. Create your DEI initiatives volunteer group. Train your volunteers.

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Volunteer Group Tips Create 123

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Donor 106

Donor Strategy Relationship Children 106

TechImpact

AUGUST 26, 2014

While it is still important to market directly through Twitter, it might also be a good idea to run contests, or campaigns more focused around awareness than fundraising. to start engaging with their audience and growing its group of ardent followers. 54% of Millennials use LinkedIn to read professional / business news.

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Social Media Stats Audience Media 250

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Upload work projects, such as presentations, videos, or special fundraising campaigns.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Initially, a campaign may look successful based solely on acquisition numbers. Demographic/Career Info. Retention rates aren’t one dimensional.

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Retention Data Associations Demographics 192

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. of respondents stating they planned to use email marketing in 2023.

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email Campaign Fundraising Marketing 104

Nonprofit Tech for Good

MARCH 10, 2010

iPhones and AT&T are also expensive, so your user demographics will be narrow in comparison to the general web community. 5) Text alert campaigns need mobile websites to be successful. 10 Nonprofit Text Alert Campaigns. There are 4.1 The mobile web is exploding – especially for social networking sites.

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Websites Mobile Nonprofit Social Network 198

TechImpact

JULY 29, 2014

We’ve all decided on target niche audiences for specific campaigns and messages. But have you ever been certain that group has been reached. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign.

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Effective Demographics Interaction Donor 152

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . Segmentation refers to dividing supporters into groups based on shared characteristics. Guides like.

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Mail Campaign Course Digital 94

Bloomerang

NOVEMBER 1, 2024

This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., soccer moms; Harley riders) that tend not to accurately describe anyone in the group. Capacity building campaigns to create more love all around should become commonplace.

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Tips Strategy Volunteer Donor 114

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Initially, a campaign may look successful based solely on acquisition numbers. Are you using it to increase revenue and lower costs per renewal?

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Retention Data Demographics Associations 169

TechNode

APRIL 1, 2025

Context: The actions follow a three-month government campaign , launched in late November, aimed at addressing common algorithmic issues on online platforms, such as filter bubbles, where users are exposed only to content that aligns with their views, and discriminatory pricing practices targeting different demographics.

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Government Issue Platform Online 59

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. Start by doing keyword research to find out which of your issues, services, and campaigns people are actually searching for and interested in. This doesn’t work.

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Grant Profit Google Adwords 257

Bloomerang

JULY 7, 2022

According to Big Fundraising Ideas, one way school groups can take advantage of this method of communication is by sending fundraising letters that invite supporters to make a donation. To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment.

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Mail Retention Donor Practice 130

3rd Sector Labs

MAY 14, 2014

So, add the term ‘fundraising’ and you understand that we are talking about donor or constituent related data that helps us to understand who our prospective donor is and how we can develop the best relationship possible in order to maximize giving over the course of a campaign or a lifetime. Sounds worthwhile, right?

Analytics 170

Analytics Data Fundraising Database 170

Pamela Grow

SEPTEMBER 25, 2024

The best way to accomplish this feat is through segmentation: the process of grouping your supporters based on their similarities and sending them targeted messages they’re more likely to respond to. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

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Audience Effective Tips Database 111

Byte Technology

SEPTEMBER 29, 2015

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.

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Donor Demographics Social Media Channel 100

Candid

FEBRUARY 29, 2024

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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Demographics Profile API Grant 52

.orgSource

SEPTEMBER 5, 2023

At this point, any group missing the digital gene is probably extinct. Member Engagement Personalize everything from invitations to events to email campaigns. Marketing tasks—Send email newsletters, track website traffic, and manage social media campaigns. Well, for the majority of organizations, the transformation is over.

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Trend Digital Gartner Virtual 221

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Many groups still print a magazine. In addition, a powerful film clip can be the backbone for an entire multi-media and sponsorship campaign, making it even more affordable.

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Video Communication Strategy Create 221

Qgiv

DECEMBER 10, 2024

These letters are particularly impactful during nonprofit giving days like GivingTuesday and targeted fundraising campaigns, providing a personal touch that can resonate with recipients. High return on investment (ROI): Studies have shown that direct mail campaigns can achieve a return on investment of up to 112%.

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Template Donation Help Raise 98

Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. The mission statement communicates your nonprofit’s purpose, what groups you serve, and how you do so. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization.

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Campaign Digital Social Media Profile 75

Allegiance Group

FEBRUARY 4, 2025

This dynamic and socially conscious group of young people is the largest and most diverse generation in U.S. The State of Social Giving Report is an in-depth analysis of online and social media-driven donation trends, highlighting the behaviors, motivations, and impact of different donor demographics.

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Fundraising Social Media Influence Donation 52

Allegiance Group

NOVEMBER 1, 2024

Why You Need Both Earned and Paid Media Using owned media to promote a fundraising campaign will only get you so far. A new campaign may motivate them to give again, but fishing from the same pool over and over will limit your success. At Allegiance Group + Pursuant, we’re data-obsessed. Contact us today to learn more.

Digital 52

Digital Media Build Social Media 52

sgEngage

MAY 27, 2021

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Campaign Fundraising 122

Nonprofit Tech for Good

DECEMBER 2, 2023

A lot of time, effort, and preparation goes into ensuring end-of-year campaigns produce all the funds needed for organizations to sustain their important missions. This group is known for vetting an organization by looking into their impact reports and online presence. December is an important month for nonprofit fundraisers.

Trend 304

Trend Fundraising Donor Donation 304

Amy Sample Ward

NOVEMBER 5, 2009

This event focuses on Causes , an application for supporting and fundraising for organizations by individuals, groups and even the organizations themselves. It’s a case of letting technology lead (or, rather, the people behind the technology) instead of the communities on the other end. First, let me explain what happened yesterday.

Myspace 158

Myspace Technology Causes Social Network 158

Amy Sample Ward

NOVEMBER 5, 2009

This event focuses on Causes , an application for supporting and fundraising for organizations by individuals, groups and even the organizations themselves. It’s a case of letting technology lead (or, rather, the people behind the technology) instead of the communities on the other end. First, let me explain what happened yesterday.

Myspace 158

Myspace Technology Causes Social Network 158

Pamela Grow

DECEMBER 11, 2024

Take it a step further by mentioning: Giving history: To show appreciation for donors contributions, mention specific gift amounts, dates, or campaigns they have supported. You can create targeted mailing lists based on giving history, demographics, and interests. For example, segment your donors within your CRM.

Mail 59

Mail Strategy Fundraising Nonprofit 59

Qgiv

NOVEMBER 13, 2023

One way your team can maintain a personal touch with your donor communications is by using donor segmentation—organizing your donors into common groups and tailoring your messaging for each segment. Donor segmentation is a method of splitting your donors into multiple groups based on shared characteristics.

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Donor Effective Guide Nonprofit 99