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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

And what’s this I hear about teens leaving Facebook for other social networks, is this true? While it is still important to market directly through Twitter, it might also be a good idea to run contests, or campaigns more focused around awareness than fundraising. 76% of Tumblr and 74% of Instagram users are teens.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

While generation Z is not yet influential on your fundraising campaigns, nonprofits that work in education, child services, and youth empowerment should be laying a foundation now for future outreach. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

Beth's Blog: How Nonprofits Can Use Social Media

SnapChat has been around for a few years, but I have not focused on it because as a babyboomer I’m not the target demographic. Snapcha t is a mobile app that lets users exchange text messages, photos and videos that disappear in 24 hours. For example, I noticed this in One Campaign’s Instagram Feed and started following them.

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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people). by Beth Kanter. by Beth Kanter.

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How Will Your Nonprofit Raise Money in 2012?

NTEN

But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. Simplistic appeals targeted at teens and college students don't. Their ideas could very well lay the foundation for an effective micro-philanthropy campaign.

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Fundraising 101: Understand the Basics of Fundraising so You Can Fund Your Dream

Get Fully Funded

An Idea Donor Profile is a description of your typical donor, based on demographics and psychographics. Co-host an event or work together on an online campaign. For a self-esteem program for teen girls : Showing every teen girl how awesome she is. For a self-esteem program for teen girls: Your gift of $18.25