Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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Donation Fundraising Data Donor 277

NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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email Evaluation Campaign Report 264

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. Direct/Post mail (credit or debit card, cheque) – 12%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. Science and technology – 0%.

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Statistics Donor Charity NGO 363

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Campaign Associations Communication Channel 169

Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? Set campaign goals. Line up any volunteers or campaign leaders. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Donation Donor Social Media 361

Nonprofit Tech for Good

SEPTEMBER 14, 2020

The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. 12% prefer to give by bank/wire transfer, 10% by direct/post mail, 10% via PayPal, 8% in cash, 2% via digital wallet, 2% by text-to-give, and 1% by mobile money. 10 Key Stats from the. 2020 Global Trends in Giving Report.

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Trend Global Report Giving 322

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Charity Facebook Test Profit 332

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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Donation Nonprofit Gift Donor 356

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 246

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Start with those closest to you (e.g.,

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Mail Build Nonprofit Charity 111

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Allegiance Group

APRIL 14, 2025

It should be based on historical data and current trends and accompanied by a tactical plan that matches costs to realistic revenue expectations. Step 2: Examine Individual Campaign Results What Worked and What Didnt Now that you know where you want to go, Step 2 will help you determine how youre going to get there.

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Public Media Channel Campaign 52

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Whether youre hosting a live social media event or a text-to-give campaign, the steps for getting started with mobile giving remain essentially the same. Step 5: Track and analyze data to improve over time.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 8, 2018

7) Crowdfunding campaigns that benefit individuals are growing in popularity worldwide. 41% of donors to charitable organizations also donate to online crowdfunding campaigns that benefit individuals. As a result, at 50% African donors have the highest rate of donating to personal crowdfunding campaigns in the world.

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Trend Global South America Giving 274

NonProfit PRO

NOVEMBER 8, 2021

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

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Giving Campaign Donor Data 297

sgEngage

FEBRUARY 4, 2022

Smaller, distributed teams are increasingly relying on AI to synthesize data and optimize their workflows. At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .

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Data Mail Fundraising Donor 121

Nonprofit Tech for Good

APRIL 26, 2021

Make a Blessing/Be a Blessing Campaign. The ride quickly smashed its goal of 100 registrants in the first six weeks of the campaign. Through personal interviews, surveys, and observing your supporters and community, you will have concrete data about their mindset and motivations for feeling — and acting — the way they do.

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Strategy Nonprofit North America Israel 346

Bloomerang

OCTOBER 3, 2022

Your donor database is only as good as the data you put into it. As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list. And donor data is at the top of the critical care list. What is poor data really costing you?

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Organization Data Database Donor 136

Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Grant Google Nonprofit Guide 360

Nonprofit Tech for Good

JULY 31, 2020

When reporting on these numbers try breaking it down into small digestible chunks of data that are easy to interpret. Did you mail out an appeal at a different time? For example, if you hosted a Giving Tuesday campaign in prior years, run a report looking at funds brought in through that campaign. Crowdfunding campaign.

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Goal Fundraising Nonprofit Pledge 313

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. million emails per second.

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email Nonprofit NPO Content 341

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Volunteer 130

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. You can even use this platform for a text-to-give campaign. Send direct mail, too! Reach them through a text message.

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 10) Include a phone number and mailing address.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

MARCH 25, 2014

While generation Z is not yet influential on your fundraising campaigns, nonprofits that work in education, child services, and youth empowerment should be laying a foundation now for future outreach. Millennials (Born 1980–2000, Currently Ages 14–34). Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

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Generation Donor Support Social Media 276

Nonprofit Tech for Good

OCTOBER 11, 2024

This is where data and statistics come in, combined with a powerful image that tells a story. Data helps the reader or viewer understand that this problem needs to be addressed, and fast. What makes this campaign urgent, timely, and relevant? What makes this campaign urgent, timely, and relevant? What will the impact be?

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Social Media Donor Media Social 300

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. What are those that might have missed the mark—and why?

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Communication Fundraising Audience Donor 322

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. This service is designed to pull Salesforce and non-Salesforce data into an off-platform database and execute load-intensive queries for our nonprofit and higher education clients. The two most common forms of direct marketing are direct mail and telemarketing.

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Campaign Service Facilitation Database 89

Bloomerang

DECEMBER 2, 2024

The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. Happy fundraising!

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email Fundraising Rate Donation 118

Nonprofit Tech for Good

AUGUST 4, 2023

You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns. organizations** 11.8%

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Giving Generation North America Social Media 246

Cloud 4 Good

SEPTEMBER 8, 2021

When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights it can provide. You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. The Role of a Data Warehouse. Host Locally or in the Cloud.

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Roles Data Strategy Technology 112

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

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Mail Integration Digital Strategy 75

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

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Campaign Giving Tips Donor 98