Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Benchmark average value of an email address All areas $7.86 And we should. Well have it available for download, soon. How do you compare?

Social Media 44

Social Media Advocacy email Online 44

Forum One

MARCH 12, 2024

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. What should I look out for when using AI?

Social Media 84

Social Media Images Video Media 84

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Benchmark average value of an email address All areas $7.86 And we should. Well have it available for download, soon. How do you compare?

Social Media 44

Social Media Advocacy email Online 44

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

JUNE 21, 2024

For example: Ask it to write a newsletter article; email headline; Ask for a draft of an agenda for your event; Ask it to identify speakers You’ll see ways to blend the technology into your workflow. Pick one to three tools to go deep into; practice. In other words, have AI help you with some of the tasks you identified earlier.

Policy 99

Policy Podcast Images Charity 99

Qgiv

DECEMBER 12, 2023

It can also include intangible property, such as copyrights and patents. You will also want to record the donor’s name and personal information to be able to provide them with a receipt and a thank-you letter after the campaign. To help get you started, here are seven steps to campaign for in-kind donations.

Donation 93

Donation Guide Policy Nonprofit 93

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Life Social Media Online 42

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

They provide tools that let everyone have a simple, standardized way to grant copyright permissions to their creative work. The Creative Commons licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “ some rights reserved.” The license itself doesn't specifically define attribution.

Remix 56

Remix License PowerPoint Copyright 56

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Life Campaign Social Media 37

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? And another process could be used in developing your lead nurturing campaigns as part of an email marketing strategy. Avoid Copyright Infringement. I know at times it may feel like a lot to juggle.

Process 98

Process Content Digital Marketing 98

Bloomerang

AUGUST 28, 2021

So be on the lookout for an email from me with all those goodies. ” Lots of great advice for you on getting a kickstart for your end-of-year fundraising campaigns. . Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces.

Video 82

Video Fundraising Guide Test 82

Care2

MAY 27, 2009

Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama. I chose the insurgent campaign of Ron Paul, both because it was not a $600 million operation with millions in earned media, but rather a small insurgent-like campaign. The result for a single day was $4.3

Social Media 59

Social Media ROI Media Social 59

See3

JANUARY 23, 2008

If you don’t know MoveOn, they started with a simple email during the Clinton impeachment — lets move on — and it grew and grew. It came in an email with a little text and a large screen shot of a video player window. They are no strangers to using video either.

Video 40

Video Action Kintera Contest 40

Care2

JUNE 5, 2009

Encourage your offline members to donate online so you can capture their email addresses. Maximize email signup opportunities across your websites and social media channels. You can also use social networking sites as a teaser to promote your campaigns with links back to your action pages. per matched name. Earned media.

Social Media 47

Social Media Online Advocacy Media 47

Care2

MARCH 4, 2008

The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip. The only cost, as with many social campaigns, was staff time. We saw an increase in traffic to our website, particularly our animal fighting campaign.

YouTube 41

YouTube Social Media Generation Video 41

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 45

Demographics Social Media Online Advocacy 45

ASU Lodestar Center

MAY 4, 2011

The average donor doesnt want to pay for "frilly" stuff like accounting software, talented executives, and fundraising campaigns. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. After all, people want their contributions to go to programming.

Teach 90

Teach Ratio Student Classes 90

Care2

MARCH 3, 2008

The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip. The only cost, as with many social campaigns, was staff time. We saw an increase in traffic to our website, particularly our animal fighting campaign.

YouTube 41

YouTube Generation Video Social Media 41

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral? It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign. Copyright © 2008, Care2.com

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

APRIL 22, 2009

After the Obama campaign, more of our staff and partners really saw the value in social networking, and then were even more on board. And, as a result of that organic approach, they have achieved a solid amount of success with a relatively low level of investment when one looks at the costs of other campaign strategies.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JUNE 16, 2009

» Monday Jun 15 2009 Converting New Activists into Donors Monday, June 15, 2009 at 05:05PM | by Allyson Kapin Last week Frogloop talked with Madeline Stanionis and Jenn Smith of Watershed about their top 5 tips for engaging new activists who recently signed up for a nonprofit’s email list. • Ask early! All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

JUNE 13, 2009

The median donation is $25 as compared to average online donations from email fundraising appeals, which is about $71. The BusinessWeek article goes onto say that “by focusing campaigns on people who interact with each other (aka behavioral targeting), theyll likely get better results. For me it was no problem.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 20, 2009

I followed with a post to our blog , Facebook pages, Twitter and an email blast. Using Paypal, a blog post and posted links, another blast email went out and Facebook was updated. email blast 1 Facebook invitation 7 personal asks (Girls Inc. February 20, 2009 | David Morton Copyright © 2008, Care2.com on Friday Feb.

Case Study 35

Case Study Local Social Media Studies 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

A nonprofit organization that provides support for homeless in Northern, CA found references to homeless people on restaurant blogs and used what they learn for a fundraising campaign. Say, for example, do it for a few minutes after you finish your email. or response to your article, while others may link to it or email you privately.

Remix 50

Remix Professional Technorati Wiki 50

Care2

MAY 22, 2009

When the Washington Post writes about health care reform or corporate accountability is your campaign mentioned? They are still extremely useful in branding your campaigns so take advantage of them. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com ” Think about it. All rights reserved.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Websites, Email & Constituent Management from Laura Quinn: Your website is you, online.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 8, 2009

May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 30, 2009

Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. Receive monthly updates 5 Comments | by Share Article in Email Marketing , Online Marketing , Online Organizing Reader Comments (5) Great post! Stay-tuned.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MARCH 27, 2009

Danielle Brigida (Social Media ROI Poetry Slam) is leading the National Wildlife Federation’s social media and measuring their efforts not by gaining email addresses but by relationships, striving for at least five new contacts per day. The email is only one means of maintaining that relationship. Cheers, Ali!

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MAY 29, 2009

But email advertising continues to surge and is now the number one online ad category. “Direct mail is not just simply annoying,” said Corinne Ball, Online Communications Specialist for environmental group Forest Ethics and manages the Do Not Mail campaign. 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Of the ten issue-based campaigns we started out with, we noticed that two of them ? So we directed more of our budget to those campaigns.

Google 31

Google Grant Social Media Adwords 31

Care2

MARCH 23, 2009

This article was co-written by Jared Seltzer, Founding Partner of the web development and online communications firm Rad Campaign. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com Receive monthly updates 3 Comments | by Share Article in SEO Reader Comments (3) Thanks! March 23, 2009 | Hatef Yamini Excellent list!

Social Media 31

Social Media Advocacy Online Case Study 31

Care2

OCTOBER 22, 2008

While this isnt an issue for most organizations, if you run a campaign centered around Earth Day, for example, you cant see in real-time the effectiveness of your donation page and make midday adjustments to improve afternoon conversions. Its very easy to install (slightly more complicated to link it up to your PPC campaign).

Analytics 38

Analytics Google Track Social Media 38

Care2

FEBRUARY 3, 2009

” Campaigns & Landing Pages Next we created a separate AdWords campaign for each of our issue areas ? We divided our budget evenly between the campaigns, and created customized landing pages for each of them. February 19, 2010 | Grace Copyright © 2008, Care2.com All rights reserved.

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Main | Friday Webinar: Best Practices for Email List-growth and Fundraising » Wednesday Jan 21 2009 Everything You Wanted to Know About Online Fundraising in a Bad Economy Wednesday, January 21, 2009 at 10:06AM | by Allyson Kapin Lets be frank, daily doom and gloom reports about the economy are scary. Have you heard of Justine Lam?

Social Media 34

Social Media Online Fundraising Advocacy 34