Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Are your conversion rates different for different audiences? Campaign (utm_campaign). We’ll get to that next.

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Donor Track Facebook Campaign 274

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Strategy Fundraising Social Media Nonprofit 261

Nonprofit Tech for Good

OCTOBER 31, 2018

28% of nonprofits raise between 26-50% of their annual funds from the year-end ask. Here are 5 ways that you can use social media to raise even more money at year-end. . Over $300 million in donations have been raised via Facebook Fundraisers since the roll-out of that tool last year. 5) Raise money using Facebook Live.

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Social Media Money Raise Media 222

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Thankful.

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Sample email Campaign Fundraising 121

EveryAction

JULY 12, 2023

Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5 We also know that in 2021, the clickthrough rate for mobile fundraising messages was three times higher than the clickthrough rate for email fundraising messages.

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Channel Work Fundraising Movie 224

Neon CRM

MAY 31, 2023

In fact, 60–80% of all fundraising revenue is raised through direct mail. These are impressive levels of engagement, meaning all nonprofit teams should have a strategic plan for a GivingTuesday fundraising campaign each year. What does this huge conversion boost reveal to fundraisers?

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Statistics Fundraising Metrics Mail 97

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in! Individual tasks. Outbid notifications.

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Org Raise Tools Help 85

Qgiv

AUGUST 21, 2024

Fundraising software is an online tool that helps you raise more money for your organization. Incorporate your nonprofit’s unique branding into your online fundraising forms and campaign pages. Bonfire has helped all kinds of nonprofits, from animal shelters to healthcare organizations, raise thousands of dollars in donations.

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Software Fundraising Platform Contact 98

Bloomerang

NOVEMBER 10, 2023

A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Create a gift range chart.

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Gift Raise Guide Relationship 103

Get Fully Funded

NOVEMBER 14, 2022

In our story, the resolution would be raising enough funds to provide every school child with a nutritional breakfast and lunch. Parents report much more engagement and conversation with their kids at home, and this all leads to a stronger family unit! If you’re raising funds for equipment, supplies, vehicles, etc.,

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Storytelling Fund Raise Music 139

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Rate Conversation email Fundraising 55

Bloomerang

JULY 26, 2024

Is there any research on open, conversion and retention rates for the different mediums? to raise $1.00. You should know, however, a recent NonProfitPro article found results disappointing: “One of the biggest advantages of direct mail is that it yields a much higher response rate compared to other channels.

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Mail Roles Digital Fundraising 91

CauseVox

NOVEMBER 23, 2021

It’s never been easier to raise money online because people are getting more accustomed to giving that way: one silver lining of the pandemic that nonprofits a 32% increase in online revenue in 2020. Here’s Six Ways You Can Raise More Online During Year-End 2021: 1) Drive Everyone To Give in One Place.

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Raise Online Pledge Gift 59

Get Fully Funded

AUGUST 19, 2024

You’re tirelessly working to grow your nonprofit’s impact, nurture your community, and raise funds—all while managing all the other day-to-day tasks. More engaged supporters More effective campaigns More funds raised all with less effort. Engaging active supporters with targeted campaigns fosters deeper connections.

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Data Marketing Donor Mail 59

Allegiance Group

MAY 1, 2024

On average, most nonprofits raise up to 30 percent of their annual budget in December, including upwards of 31 percent of online revenue in the last four weeks alone. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you.

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Campaign Guide Fundraising Storytelling 52

Global Giving

APRIL 4, 2019

Knowing what works and what doesn’t in your communications, campaigns, and events will help you avoid making random decisions based on feeling or habit, but rather have a clear, long-term plan without wasting your resources on ineffective processes. Q: How can data help nonprofits raise more money? Gathering data at regular times (e.g.

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Conversation Data Fundraising Hints 52

Neon CRM

JANUARY 23, 2024

That means that, for step one of a major gift fundraising campaign, you’ll want to start with your existing base of donors. Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More Check Planned Giving Donors What Is This Strategy? Others may be more comfortable in a one-on-one conversation over coffee or lunch.

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Gift Raise Strategy Database 52

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! 6) Secure matching gifts for your next fundraising campaign. 8) Launch a small dollar donation campaign.

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Donor Ideas Social Social Media 334

Neon CRM

SEPTEMBER 5, 2024

Your GivingTuesday donation form is one of the most important pieces of your campaign. The first option is to update your existing donation form—your year-round form that’s linked to the “donate” button on your website—to include your GivingTuesday campaign elements. You have two options here. This is key!

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Donation Build Images Gift 92

CauseVox

JUNE 29, 2022

You can set up customized Recurring Donation Tiers for your donation page, crowdfunding or peer-to-peer campaign, just like Rez Refuge does in their donation page. This is a very short form: compact tiers make it move faster for higher conversions. That means you get increased conversions. They include donation tiers.

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Examples Donation Raise Help 77

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

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Campaign Video Project Alabama 94

Nonprofit Tech for Good

JULY 25, 2019

And while charity events can be important for raising funds for your cause, it’s no secret they can also be a lot of work. Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 7) Get supporters excited through campaign updates.

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Practice Fundraising Registration Nonprofit 278

M+R

SEPTEMBER 10, 2024

Since that initial spike, we’ve seen revenue decline over the last few years, but the work of food banks has never been more vital — in fact, the rate of people experiencing hunger in the United States is at an all-time high. The increased volume of email helped keep that revenue steady. Another channel ripe with possibility? Text messaging!

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Benchmark Hunger Advocacy Channel 64

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . How Nonprofits Don’t Use AI.

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Course Fundraising Analysis Mail 115

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Outline the parameters for your campaign. Let’s get started. .

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Audience Facebook Challenge Group 93

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Conversion rate (e.g., Response rate (how often did people reply directly to your email?). Click-through rate (what content got people to click through?).

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Metrics Digital Strategy Rate 77

Qgiv

SEPTEMBER 18, 2024

What got you to your first $1000 raised won’t be the strategy that gets you to your first $100,000 raised. Jumping to a capital campaign too soon Capital campaigns are major fundraising initiatives that require careful planning, preparation, and a strong foundation of donors.

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Fundraising Grant Technique Relationship 52

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates.

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Fundraising America United States Test 98

Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. Retaining your donors is the most sustainable, cost-effective way to raise money. But there’s a catch: Collecting extra data is useful, but adding additional fields to your donation form will decrease your conversion rates.

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Retention Donor Gift Template 98

sgEngage

APRIL 17, 2024

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. Blackbaud’s donation form gives us the brand credibility we want.” Think snow-capped peaks and meadows in bloom. “The

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Donation Online Canada Donor 105

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Get Your Free Fundraising Campaign Checklists.

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Donation Tips Rate Mobile 67

Get Fully Funded

JANUARY 24, 2024

Since your QR codes should lead to key landing pages for your fundraising campaign, evaluate the following metrics: Total scans. Bounce rate. Bounce rate refers to the number of visitors who navigate away from your site after viewing only one page. Conversion rate.

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Fundraising Evaluation Gift Rate 59

Neon CRM

AUGUST 18, 2023

Goal Setting as a Foundational Fundraising Basic Any fundraising campaign should start with realistic goal setting. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some best practices to start your email campaign.

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Guide Fundraising Mail Metrics 52

Get Fully Funded

JANUARY 17, 2022

You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. What did it cost you to raise that money in terms of expenses and time? But, the Valentine’s Day Campaign hasn’t worked. Engage your Board.

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Fundraising Raise Activities Active 134

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. Plus, software solutions can help reduce your staff’s stress and streamline their workload by automating processes and providing a centralized place for managing different campaigns and communications.

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Software Effective Nonprofit Collaboration 98

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. You’re now in.

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Analytics Goal Conversation Rate 28