The Fundraising Authority

JANUARY 2, 2021

Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? Ask them to help you expand that team by introducing your organization to their friends and contacts. Your donors support you and feel like part of your team.

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TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Nonprofit 237

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Start with those closest to you (e.g.,

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

AUGUST 4, 2023

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns. organizations** 11.8% organizations** 23.6%

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Giving Generation North America Social Media 241

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations.

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Donation Practice Nonprofit Mail 224

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail. Add a social networking pitch to your “Thanks for your Donation” e-mail.

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Social Media Social Media Nonprofit 260

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI.

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Campaign Fundraising Donor Adobe 115

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads. and get them approved.

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Grant Google Nonprofit Guide 341

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Volunteer 130

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Trend Fundraising Marketing Digital 238

The Fundraising Authority

SEPTEMBER 7, 2022

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit.

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Guidelines Donor Organization Profit 312

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

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email Nonprofit NPO Content 303

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy email Google Spam 246

Nonprofit Tech for Good

NOVEMBER 8, 2018

7) Crowdfunding campaigns that benefit individuals are growing in popularity worldwide. 41% of donors to charitable organizations also donate to online crowdfunding campaigns that benefit individuals. As a result, at 50% African donors have the highest rate of donating to personal crowdfunding campaigns in the world.

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Trend Global South America Giving 245

Byte Technology

OCTOBER 21, 2015

Indeed, if done correctly, such a campaign can see full funding for a particular effort or event. Don’t ignore the offline elements of an online campaign. As Garecht notes, “many non-profits hear the phrase ‘crowdfunding’ and assume that all of the activities for the campaign will take place online.”

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Campaign Profit Fund Strategy 100

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

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Fundraising Practice Registration Sponsor 317

Nonprofit Tech for Good

NOVEMBER 14, 2011

Whichever service dominates is a story yet be told, but nonprofits would be wise to familiarize themselves with this technology and be ready to alter and adapt their fundraising campaigns when the opportunity arrives. For location-based nonprofits such as museums, performing arts venues, zoos, health clinics, churches, etc.,

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Mobile Fundraising Donation Paypal 226

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). As mentioned, if you choose a site that has email capabilities, it’s easier to create targeted campaigns to attract new supporters and reengage previous donors. Urge your contacts to register as bidders for the auction but understand that this is not the only call to action you should include.

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Virtual Personal Fundraising Tips 254

Nonprofit Tech for Good

MARCH 18, 2013

Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online fundraising campaigns have evolved since 2008. World Wildlife Fund :: Today. View: worldwildlifefund.org.

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Websites Online Design Fundraising 235

TechImpact

JULY 29, 2014

You can customize your CRM to track how different individuals like to be contacted (email, phone, direct mail), or if those individuals like to only be contacted about a specific service or offering (events, volunteer opportunities, seminars), or even track what time of year they like to be contacted based on their past interactions.

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Effective Demographics Interaction Donor 152

Nonprofit Tech for Good

OCTOBER 31, 2011

It’s crucial that your social media and mobile technology campaigns are integrated into your website. The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Simplicity is key.

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Websites Design Practice Nonprofit 244

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Keep it tight.

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Campaign Donor Mail Contact 88

Elevation

DECEMBER 21, 2021

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.

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Mail Database Contact Volunteer 73

CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year. Always focus on what works best for you.

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Calendar Template Fundraising Develop 79

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. Campaign Services helps our clients lighten complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns. The two most common forms of direct marketing are direct mail and telemarketing.

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Campaign Service Facilitation Database 89

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

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Mail Integration Digital Strategy 75

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Campaign Fundraising Donor Donation 98

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Data analysis for planning campaigns is the perfect example.

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Course Fundraising Mail Analysis 130

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. citizens to register to vote, vote by mail, and receive election reminders via text message. Wufoo :: wufoo.com. nonprofitorgs.

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Free Nonprofit Social Media Mobile 280

Allegiance Group

MARCH 20, 2025

How often have you asked yourself, How can my organization improve its fundraising campaign results? One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods.

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Mail Fundraising Donor email 52

CauseVox

JANUARY 12, 2022

But donors aren’t the only people who make your fundraising events and campaigns successful, and they aren’t the only people whose needs you should be considering. One of the most effective ways to propel your fundraising event and campaign to the next level, both in terms of financial and promotional support, is through sponsorships.

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Sponsor Campaign Fundraising Relationship 96

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. Create Innovative Fundraising Campaigns.

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Donation Fundraising Data Donor 247

Nonprofit Tech for Good

DECEMBER 27, 2012

Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. DollarPerMonth.org :: dollarpermonth.org.

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Web Tools Free Nonprofit 276

NetWits

MAY 26, 2011

Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events. When used specifically with offline campaigns, appeals or ads we can use as a source metric.

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Web Report Nonprofit Analytics 251