The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Policy Google email Spam 246

Tech Soup

JULY 16, 2021

Constant Contact offers accessible, easy-to-use email marketing software, designed to help businesses get tangible results from their campaigns. TechSoup's partnership with Constant Contact gives nonprofits a great opportunity to add a professional edge to their email marketing and website, at a cost that fits their budget.

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Contact email Marketing Accessibility 46

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. If you aren’t using pop-ups to get new email subscribers, you should give it a try right now.

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email Donor Test Newsletter 354

Nonprofit Tech for Good

MAY 25, 2024

Automation tools like HubSpot , Salesforce’s Marketing Cloud and Mailchimp Automation can help you engage with a wide range of contacts, from top-of-the-funnel unaware prospects to current and past donors. But perhaps the most valuable use of email automation can be to remind past donors of the importance of donating again.

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Marketing Fundraising Test Nonprofit 207

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Qgiv

DECEMBER 14, 2023

Email fundraising offers a powerful and cost-effective way for nonprofits to reach their audiences and encourage donations. Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. This enables you to refine future campaigns to guarantee maximum engagement.

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email Fundraising Nonprofit Test 64

Classy

APRIL 19, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch.

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Template email Campaign Fundraising 66

M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. That’s right: you do NOT have to make any changes before your Giving Tuesday or end of year campaigns. Sigh of relief!)

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Yahoo Google email gMail 105

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Campaign Giving Strategy Social Media 130

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Campaign Marketing Social Media Nonprofit 52

Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support.

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email Campaign Effective Fundraising 100

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie!

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email Rate Social Media ROI 52

Media Cause

NOVEMBER 28, 2023

Email marketers, it’s time to mark your calendars. On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. EMAIL AUTHENTICATION See where you stand.

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gMail Yahoo email Spam 72

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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email Newsletter Contact Nonprofit 59

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . That fridge is your email platform.

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email Business Guide Fundraising 124

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Storytelling 130

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Neon CRM

MAY 17, 2023

Email fundraising is a tried-and-true method for nonprofits all over the world. According to Statista, a leading provider of market and consumer data, the number of people who use email is predicted to hit 4.37 And, since 99% of people check their emails at least once a day (with some checking much more frequently!)

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email Fundraising Benchmark Raise 52

Qgiv

AUGUST 21, 2024

That can include actual fundraising solutions, such as donation forms and event registration, or tools that help you manage and contact your donors, such as CRM or marketing software. Incorporate your nonprofit’s unique branding into your online fundraising forms and campaign pages. Export supporter contact information.

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Software Fundraising Platform Contact 98

Neon CRM

JUNE 29, 2023

Fundraising is almost certainly a critical part of your organization’s communications strategy, so you’re probably familiar with most of the tried-and-true fundraising email best practices. With few resources and a lot of donors to manage, it can be very hard to give each contact the personalized attention needed to keep them engaged.

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email Practice Fundraising Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Adam suggested that nonprofits can start to use AI-driven tools to improve specific areas of their fundraising campaigns.

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Campaign Fundraising Adobe Test 115

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Test email Spam United States 52

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 80

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

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Campaign Tips Fundraising Contest 82

Get Fully Funded

MARCH 2, 2021

Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them. Email is a more intimate way to connect with your audience. Email can be personalized.

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email Facebook Newsletter Nonprofit 105

Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

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email Difference Marketing Retention 75

Nonprofit Tech for Good

AUGUST 4, 2023

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns. organizations** 11.8% organizations** 23.6%

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sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 73

Neon CRM

MAY 17, 2023

are email users. Like most people in 2023, your supporters likely receive an overwhelming number of emails each day. In fact, an average of 121 business emails are sent and received daily! So, how can your nonprofit organization stand out from the crowd of emails filling your supporters’ inboxes? and disappointing ones.

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email Time Fundraising Benchmark 69

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

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Trend Digital Marketing Fundraising 315

TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. Dedicate space for email signup. Tweak as necessary.

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email Marketing Effective Newsletter 193

Qgiv

NOVEMBER 7, 2022

When a Giving Tuesday campaign is set in motion last minute, it’s typically because time and resources have already been spent elsewhere. An online donation form that is easy to edit and customize will be crucial to your Giving Tuesday campaign for two reasons. 5 Must-Haves for Your Giving Tuesday Form.

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Campaign Guide Giving Gift 59

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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email Evaluation Social Media Marketing 98

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email?

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Nonprofit Tech for Good

OCTOBER 1, 2020

Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. This will keep your emails concise and focused. Examples: Make a second gift.

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Retention Donor Gift Rate 342

Whole Whale

MARCH 31, 2021

When giving season comes around, nonprofits are in overdrive, working to increase donations with fundraising emails so meaningful work can be done in the new year. In that moment, nothing sounds better than just sending out some automated, one-size-fits-all fundraising emails. Segment Fundraising Emails by Donation Behavior.

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Template email Donation Guide 71