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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc. tracks data such as click-through rates, geographic locations, etc. Bonus points!

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages).

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Social Networks for Social Change: Ivan Boothe Knows What He Is Talking About!

Beth's Blog: How Nonprofits Can Use Social Media

Ivan Boothe helped start the Genocide Intervention Network in 2004, and was responsible for communications, web development and social networking strategy. So he cautioned me that some of the information might not be entirely up to date that he shared on listserv including a pointer to his awesome slide show with audio.

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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

It's the agency's campaign designed to inspire individuals across the country to help advance the common good through giving, advocating and volunteering in the areas of education, income and health. Last October, Livingston Communications partnered with the United Way to develop a comprehensive social media strategy for the campaign.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. Making an effort to build strong relationships with your subscribers can yield better results from your email marketing campaigns.

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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. If you’re tracking a number of sources for a number of different campaigns, create a spreadsheet for your source codes to make sure you know what each is associated with.

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NpTechTag Summary: NpTech Events, Twitters, and Green Web Hosting

Beth's Blog: How Nonprofits Can Use Social Media

Laura White wonders whether " Twitter and Facebook, will they change the way we connect and communicate ? to track personal fundraising campaigns. Lots of buzz on listservs and twitter about the MacArthur Foundation's $2 Million New Digital Media and Learning Competition. All part of the Twitter cycle of adoption !

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