Nonprofit Tech for Good

AUGUST 21, 2024

While organizations have mainly used basic SMS for communications and fundraising, the explosion of smartphone technology and the proliferation of messaging apps have to diversify their approach to supporter engagement. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

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Mobile Trend Social Media Donation 322

Nonprofit Tech for Good

FEBRUARY 8, 2021

A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals. Be thoughtful about your campaign pages, goals, and timeline. Before launching a peer-to-peer campaign, make sure the campaign itself is set up and ready to go.

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Goal Fundraising Help Nonprofit 318

Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Understanding your objectives will help you effectively launch your discount campaign.

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Associations Adopt Registration Tips 103

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Giving Question Nonprofit Campaign 310

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Grant Google Nonprofit Guide 361

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today.

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email Marketing Guide Nonprofit 93

Achieve

MARCH 3, 2025

When launching a capital campaign , success often depends on how well you engage gatekeepers: board members, respected community leaders , and professional advisors with high-net-worth networks who have influence over prospective major donors. Just like other key campaign audiences , they need to be nurtured and engaged.

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Campaign Tips Donor Social Media 52

Fast Company Tech

APRIL 14, 2025

Managers looking to break their identity as the expert and the go-to can benefit from undertaking a similar rebranding campaign. To avoid this, proactive communication is key. In my experience making this shift, I proactively communicated with my leader by clearly defining which projects Id handle personally and which Id delegate.

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Roles Leadership Training Train 135

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. It’s something that needs to be integrated into your communications plan. A one and done.

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email Personal Strategy Nonprofit 329

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It considers factors like giving history, demographic data, and communication preferences. Nonprofits can use AI-powered tools.

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Donation Fundraising Data Donor 278

The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Advice 130

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

MAY 25, 2024

An automated communication that feels inauthentic can do more harm than good for your brand. Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. With that ease, though, comes the danger of inauthenticity.

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Marketing Fundraising Nonprofit Social Media 250

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. September Create a campaign theme and offer, logo, and tagline. Recruit a match from a single donor or group of donors. Recruit a match from a single donor or group of donors. Set campaign goals.

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Calendar Fundraising Gift Social Media 109

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication.

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Retention Donor Tools Tech 290

sgEngage

DECEMBER 18, 2024

Age groups included were: In this article, we have collaborated with a trusted Blackbaud partner, Rosterfy , to explore how different generations engage in volunteering and how preferences differ among age groups. With this in mind, lets explore how nonprofits can better engage volunteers across different age groups.

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Volunteer Generation Research Support 105

Nonprofit Tech for Good

JUNE 12, 2020

But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. . Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. And you need relevant, inspiring content to keep them around. . Why it matters: .

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email Donation Nonprofit Newsletter 346

Nonprofit Tech for Good

NOVEMBER 21, 2020

Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met. If you don’t have any year-end events scheduled, substitute in a donor survey as a way to learn more about this group of new donors. 2) Week One: The Friend Request. Conclusion.

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Donor Giving Template email 334

The Fundraising Authority

NOVEMBER 28, 2020

The first rule for strong year-end fundraising is that the message of your year-end campaign needs to be consistent with your message throughout the year. The only way to achieve that end is to stay on message… the message you have been communicating all year. The best year-end fundraising campaigns are multichannel affairs.

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Fundraising Homeless Mail Profit 240

Bloomerang

FEBRUARY 26, 2024

But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. Communicating with your donor community is not a “one-letter-fits-all” scenario. Segment wisely, communicate effectively, and watch your donor engagement retention soar!

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Campaign email Retention Donor 109

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Breaking news that communicates the story of your mission and programs. Gmail, Yahoo, etc. For example: 1.

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Linkedin Practice Nonprofit Social Media 363

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

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Mobile Giving Guide Nonprofit 104

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

MAY 18, 2020

When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each active campaign in your account must have at least two active ad groups.

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Grant Google Guide Websites 336

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. Peer-to-Peer Fundraising Best Practices.

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Fundraising Program Practice Campaign 279

CauseVox

JANUARY 20, 2025

But heres the good news: 2025 can be the perfect year to strengthen your donor retention with clear goals , a well-thought-out fundraising calendar , a killer fundraising campaign and a refined donor retention strategy to help you keep your supporters year-round. Think about how you can personalize your stewardship to each group.

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Retention Donor Strategy Social Media 115

sgEngage

JANUARY 14, 2025

This scalability is crucial for maintaining accurate and up-to-date information, which is essential for effective donor relationship management and communication. It is a single source of truth for all constituent data, including interactions with different teams and campaigns within your organization.

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Organization Donor North Carolina Fundraising 105

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. Campaign Tactics.

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making.

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Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making.

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Collaboration Marketing Team Integration 221

Mashable Tech

APRIL 8, 2025

They're annoying autodialers at best and illegal scams at worst, and they're part of an ongoing problem the Federal Communications Commission (FCC) has been trying to crack down on for years. million against a communications provider that appeared to allow robocallers posing as FCC staff. billion robocalls were placed to U.S.

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Spam Phone Tools Problem 111

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

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Social Media Media Effective Program 276

The Fundraising Authority

DECEMBER 4, 2020

First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need. How much do you need?

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Fundraising Mail Gift Social Media 201

Nonprofit Tech for Good

NOVEMBER 8, 2019

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. Millennials aren’t the only group who will jump at the chance to give monthly.

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Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

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Campaign Ideas Giving Tips 120