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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Their experience of your page will occur primarily in the News Feed. First impressions are important on social media.

Facebook 364
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective. Social media makes participating in campaigns easy and fun. COVID-19 obviously changed this dynamic.

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50 Nonprofits Every U.S. Politican Should Follow on Twitter

Nonprofit Tech for Good

Campaign to End Obesity :: @ ToEndObesity. Feeding America :: @ FeedingAmerica. Human Rights Campaign :: @ HRC. National Campaign to Prevent Teen and Unplanned Pregnancy :: @ TheNC. If there is a nonprofit that you would like to add, please do so in a comment below (political rants not necessary, thank you).

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An Experiment with Facebook Advertising for Nonprofit Organizations

Nonprofit Tech for Good

If you haven’t yet noticed, three very important changes have been made that significantly effect your organization’s Facebook community: 1) Status Updates are no longer guaranteed to get exposure in the News Feed. More are seemingly showing up in the News Feed > Most Recent view, but definitely not all.

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Facebook Advertising Experiment for Nonprofit Organizations :: The Results

Nonprofit Tech for Good

Purchasing advertising did not increase my fan base or help my Status Updates show up in the News Feed > Top News. Additionally, purchasing adverting did not appear to have any effect on getting my Status Updates to show up more often in the News Feed > Top News. Those Status Updates that did had lots of Comments and Likes.

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How To: Create a Listening Dashboard for your Organization

Amy Sample Ward

Think of all the places your organization’s name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations. Finding Feeds. Netvibes will let you track all kinds of things online, all by using RSS feeds or ready-built widgets. Getting Started. Twitter Search.