3 Key Elements of a Lapsed Donor Letter
Neon CRM
MAY 16, 2024
Next, if your CRM allows it, create smaller lists based on details around their history with you. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022. Top Takeaway: Invite donors to get involved again.
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