The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. director of the Moore Neuro-Fundraising Lab. “We

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EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. For year-end virtual fundraising campaigns that involve online events, a centralized user experience is essential for engaging supporters.

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Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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EveryAction

AUGUST 3, 2023

Consider hosting a capital campaign. Many major giving campaigns involve predetermined giving levels⁠ tied to unique and exclusive benefits that encourage participation. Consider hosting a capital campaign. A capital campaign is a fundraising effort that aims to collect significant revenue, or capital, for a key initiative.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. You’d want to know that right? Tell me all about attribution.

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EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Segment your advocacy asks.

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Care2

APRIL 11, 2019

In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America. The outcomes of the campaign surpassed expectations. The timely campaign also helped drive real political change.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). There is not much value in the raw data unless you have the tools and skills to synthesize it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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NonProfit Hub

JULY 27, 2024

Take a Multichannel Approach to Outreach Many nonprofits make the mistake of using just one outreach technique when, in reality, different channels have varying strengths that can help reach various audiences. However, you can point back to this resource through additional online channels to direct your audience to learn more.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Neon CRM

JUNE 23, 2023

Whether you look at GivingTuesday campaigns from organizations in your hometown or charities on the other side of the world, there’s no shortage of nonprofits who are doing amazing things. Takeaway : If you haven’t participated in a GivingTuesday campaign yet, this is a great year to get started. The possibilities are endless!

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AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

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Qgiv

JANUARY 8, 2024

As pioneers in the nonprofit tech space, Qgiv also offers AI solutions with Fundraising IQ to generate emails, recommend auction items, suggest campaign improvements, and more! Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

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TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Get Fully Funded

OCTOBER 13, 2022

You can set this keyword to be relevant to your nonprofit’s specific campaign. Your supporters will receive a link that provides donation amounts and information about your campaign. Typically, nonprofits will send a link to their general donation page or specific fundraising campaign page. Acknowledge donations.

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Achieve

JANUARY 6, 2021

This is the month you should spend cultivating the creative theme, messaging and imagery that will comprise your year-end fundraising campaign. Now that you have decided on your creative theme and imagery needed, October is a time to organize and plan for the year-end campaign. Plan stories across all channels based on your audience.

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Gyrus

NOVEMBER 8, 2016

Election Day – Using Social Media Campaign Methods to Enhance Learning Programs. I have heard countless friends’ and strangers’ state that they cannot wait for November 8 th , just because we can finally be free of these intrusive campaign approaches. Well, I’m here to tell you, it’s finally time.

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The Modern Nonprofit

APRIL 7, 2024

Without addressing these challenges, nonprofits miss out on realizing the full potential of P2P campaigns. Why Staying Social and Going Mobile Can Make All the Difference Social media and mobile platforms play a critical role in successful peer-to-peer fundraising campaigns. The key is making participation fun and frictionless.

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Tech Soup

MARCH 25, 2016

Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that's repeated year over year, and that can be refined and tested to drive success and constituent engagement. This tactic also works well before a planned telephone campaign.

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AccelEvents

JUNE 21, 2021

Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel.

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Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. So, is it worth it for your team to invest time and energy into a text fundraising campaign?

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sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control. Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X.

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Forum One

OCTOBER 12, 2023

We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. We’ll also help you assess your brand voice and create a style guide that keeps things consistent while allowing creativity across all your communication channels.

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Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change. Lean into what works.

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Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Next, specify exactly how you will achieve the goal (e.g., Engagement with content.

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Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. It’s also a great opportunity to collect valuable insight you can use in future fundraising campaigns. But that doesn’t mean analog channels aren’t valuable! These techniques can help.

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Qgiv

APRIL 10, 2023

This can be an easy addition to any campaign, or you can host a campaign specifically for text donations! It’s easy to share the campaign through social media or between friends because the only thing to remember is the keyword and designated number. These benefits make text fundraising an impressive tool to add to any campaign.

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Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . If you are hosting a hybrid event, then you might want to consider buying PPC campaigns and analog billboards. For budgeting purposes identify: The main event goal(s).

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. This technique grabs readers’ attention by putting them in Dustin’s shoes. They included one hashtag, #UnitedInService, for The Mission Continues’ September campaign. Share uplifting narratives optimized for your channels.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Multi-Channel Fundraising = Optimism. Question: How do you plan on using a multi-channel fundraising approach in 2013? Mobile Fundraising = Growth.

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NetWits

JULY 9, 2012

Obviously, not every episodic donor can be retained,” noted our report , but several organizations who implemented a year-long multi-channel campaign with first-time donors were able to retain roughly 15 percent of their new donors who gave money for Haiti relief. Ask Carefully. You should also consider analyzing your online ask.

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Kindful

SEPTEMBER 1, 2021

Campaigns & Ideas. Giving Tuesday Campaigns & Ideas. That’s why it’s important to plan ahead, set goals, and brainstorm some Giving Tuesday campaign ideas several weeks or months in advance. Here are some of our favorite campaign ideas to help you along the way. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

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AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . To ensure the use of personal protective equipment (PPE) and proper sanitation techniques throughout the space, look for a venue with GBAC start facility accreditation. .

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M+R

FEBRUARY 18, 2022

But it was the experimental tools, tactics, and techniques below that helped us collectively raise a sweet $17 million for our ads clients in December. As we continue to see our traditional acquisition channels struggling with privacy restrictions, we constantly need to find new ways to engage with potential donors. chef’s kiss*.

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