Nonprofit Tech for Good

JANUARY 13, 2020

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 3) Send to Social Media. MobileCause is your partner to grow your nonprofit like never before.

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Action Donation Social Media Donor 344

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.

Metrics 337

Metrics Digital Marketing Nonprofit 337

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Your average audience retention rate and engagement is substantially higher. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially.

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Fund Nonprofit Raise Phase 331

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. This leads to more donor engagement, higher donations, and better donor retention. They reach them through the best channels.

Donation 276

Donation Fundraising Data Donor 276

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Use a multi-channel approach. The format and tone of your content should be specific to the channel.

Fundraising 290

Fundraising Effective Nonprofit Donation 290

NetWits

NOVEMBER 15, 2011

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks.

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Fundraising Blackbaud Donation Charity 234

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Thank your fundraisers throughout the event or campaign and in the future. . Remember, they likely knew very little about your nonprofit when they decided to give to a friend’s campaign. Luckily, you can change course.

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Retention Donor Fundraising Strategy 130

TechCrunch

JUNE 2, 2022

Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare. Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Channel-specific landing pages and/or flows. Channel effectiveness.

Retention 91

Retention Metrics Measure Channel 91

The Modern Nonprofit

APRIL 20, 2021

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. High donor retention is extremely valuable to any organization. Here are some key moves to change that trend and up your retention. What are the outcomes of your campaigns? Retaining past donors is much less costly than acquiring new ones.

Retention 98

Retention Donor Social Media Donation 98

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Nonprofit Communications Trends Report ]

email 242

email Statistics Marketing Nonprofit 242

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 131

Nonprofit Tech for Good

APRIL 21, 2022

Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages. Building Lasting Relationships Boosts Donor Retention. 5) Give numbers. When an organization is transparent about how funds are allocated, it builds trust.

Donation 357

Donation Donor Impact Nonprofit 357

Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. A 2022 report by The Fundraising Effectiveness Project revealed a steep drop in donor retention over the previous year. And why not? Here’s why.

Retention 98

Retention Donor Gift Donation 98

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. This is the time to zoom in on campaign performance. Then, look at every audience segment within the campaign.

Public 52

Public Media Campaign Channel 52

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 Use a multi-channel approach. Contact Us What are lapsed donors?

Donor 52

Donor Tips Retention Mail 52

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 103

email Campaign Fundraising Marketing 103

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before.

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ROI Channel Results Measure 79

The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. Compare DAC across different channels (e.g.,

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can fundraising campaigns be tailor to various donor profiles? How much awareness campaigns were created? What is the size of the implementation partner?

Nonprofit 263

Nonprofit Donor Social Media Causes 263

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

Campaign 98

Campaign Giving Tips Donor 98

sgEngage

JANUARY 14, 2025

Weve been able to heavily scale the amount of information were capturing on constituent records without increasing the actual amount of time it takes to capture this information, said Jeff Hill, associate vice chancellor for Campaign Management and Marketing at University of North Carolina at Chapel Hill.

Organization 105

Organization Donor North Carolina Blackbaud 105

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. Plus, these campaigns see average response rates of 5.3%.

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Template Donation Help Raise 98

Candid

APRIL 21, 2025

Understanding these donors is essential to ensuring the health and resilience of our sector, and leveraging data insights allows nonprofits to proactively enhance donor engagement and retention. Retention rates continued to decline further The latest FEP report shows a 2.6%

Donor 52

Donor Giving Report Retention 52

TechCrunch

SEPTEMBER 1, 2022

As a result, companies are shifting their focus from paid advertising channels like Facebook Ads to ‘owned channels’ like push notifications, emails, and in-app messages,” Deglin told TechCrunch via email. There’s truth to the notion that customized, personalized messages can move product.

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email Campaign Channel Retention 95

sgEngage

NOVEMBER 4, 2024

Katie Farkas, View Arts Center Expiry Dates Can Be a Retention Touchpoint “We run a report at the beginning of each month of credit cards that are expiring so donors can get a personal call, thank you, and ask for a new card. Since we have started that, our retention is so much better, and many have upped their giving.”—

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Tips Ideas Fundraising Share 105

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 97

Campaign Fundraising Effective Nonprofit 97

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. This also typically leads to reduced churn and better supporter retention.

Fund 331

Fund Nonprofit Pledge Donor 331

TechImpact

MAY 26, 2014

One of the biggest difficulties facing nonprofits today is donor retention. Because of this, nonprofits have started thinking outside the box to find new ways to keep donors giving fundraising campaign after campaign. Image courtesy of 2click. We all know social media is an important medium for promoting our nonprofit.

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Newsletter Donor Help Social Media 176

Bloomerang

MAY 30, 2022

Look back at your previous fundraising initiatives and outreach campaigns to assess your strengths, challenges, and opportunities. What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Define goals.

Fundraising 140

Fundraising Guide Social Media Donor 140

Bloomerang

JULY 26, 2024

Is there any research on open, conversion and retention rates for the different mediums? As media options continue to multiply, choosing the best channels becomes more and more fraught. And what about other acquisition channels? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 119

.orgSource

DECEMBER 11, 2023

Today, it might be providing a web view customized to preference, highly segmented campaign messaging, or simply having detailed information instantly at hand for a service call. A unified identity and platform across channels ensuring that customers have a consistent experience regardless of how they interact with your brand.

Tech 221

Tech Online Gartner Experiment 221

sgEngage

OCTOBER 15, 2024

Some tips from the Generosity Commission report include: Engaging celebrities, community leaders, and influencers in your campaigns to highlight the positive impacts of generosity and normalize the act of giving, making it more accessible and attractive to potential supporters.

Action 105

Action Impact Report Social 105

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. You might be thinking that attracting first-time donors is what matters most in an acquisition campaign. So, how do you set a second gift strategy?

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Donor Strategy Create Gift 119

Nonprofit Tech for Good

APRIL 2, 2023

4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention. This information can then be given to your donors and used on your marketing channels. With ChatGPT, the heavy lifting in copywriting can be handled for you.

Tools 362

Tools Fundraising Donor Analytics 362

Get Fully Funded

APRIL 5, 2021

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Here at Donately, we understand the difference that effective virtual fundraising campaigns make in boosting your organization’s revenue.

Campaign 78

Campaign Fundraising Marketing Online 78

3rd Sector Labs

MAY 14, 2014

So, add the term ‘fundraising’ and you understand that we are talking about donor or constituent related data that helps us to understand who our prospective donor is and how we can develop the best relationship possible in order to maximize giving over the course of a campaign or a lifetime. Sounds worthwhile, right? Learn more.

Analytics 170

Analytics Fundraising Data Database 170

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Donor Program Tips Channel 128