Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

US Campaigners Pets Add Life weren’t with their series of videos and their channel has clocked up over 5 million views to date. A while back, a picture of cuddly cat Refurb made it to the front page of viral entertainment website Reddit – a fate which is not easily achieved. Pets Add Life – Talking Cat Consultants.

Examples 108

Examples Profit Content New Zealand 108

Care2

MARCH 12, 2012

This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S. More importantly though, the video has captured widespread attention through multiple channels. It quickly made the front page of Reddit, and people have been re-pinning “Kony 2012” images on Pintrest.

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Video Change Reddit Uganda 72

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Persuasion on the other hand, as Kivi Leroux Miller puts it, is key to running successful nonprofit marketing and fundraising campaigns.

Marketing 69

Marketing Strategy Online Adwords 69

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Persuasion on the other hand, as Kivi Leroux Miller puts it, is key to running successful nonprofit marketing and fundraising campaigns.

Digital 68

Digital Marketing Strategy Adwords 68

Connection Cafe

FEBRUARY 26, 2020

After our first ‘Penguin of the Month’ was announced on the sign next to the habitat, we received a number of positive comments that gave us confidence to take it to the next level by sharing through our social media channels. Over 10,000 votes were received during this campaign. Helen: Did you achieve the goal?

New Zealand 32

New Zealand National Estonia Iceland 32

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. And then you need to know what people are saying in response to them.

Content 41

Content Social Media Analysis Reddit 41

Tech Soup

SEPTEMBER 25, 2014

" We'll also cover the Internet slowdown protest, Instagram's new Hyperlapse app to make easy time-lapse videos, and the first-ever charity TV shopping channel. They teamed up with big Internet companies like Etsy, Vimeo, reddit, Kickstarter, and Netflix. Google had a similar campaign going as well.

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News New Jersey Reddit California 45

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36

Online Giving Offline United States 36

Tech Soup

MAY 26, 2011

Tagging, a feature found across many social media channels, is used to help surface content during searches. While each of these channels has their own mechanisms and conventions for using tags the primary function of those tags remains the same - organizing content. The campaign.

Tag 61

Tag Social Media Bookmarking Delicious 61

Connection Cafe

JULY 5, 2017

It has been described as the ladder of engagement, and has been used to famous effect by the Obama campaign in 2012. Publish and republish content in multiple formats and channels. Facebook groups and websites such as Quora, Buzzsumo and Reddit can provide some good content ideas around any topic. Start a social media campaign.

Websites 37

Websites Strategy Content Social Media 37

Care2

AUGUST 30, 2013

Bring the silly - Do you have a mascot for you organization or for a campaign that you are running? Sometimes the right channel is different for each photo. Instagram; Pinterest; Reddit; Facebook; Twitter; Flickr; Dropbox - This can be handy when you need to share photos in bulk or high resolution images with large files sizes.

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Images Support Reddit Photo 72