Nonprofit Tech for Good

OCTOBER 17, 2023

Offer to partner with them on projects or campaigns related to your cause. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions. Influencers are more likely to get involved if they believe in your mission.

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Social Media Media Social Influence 336

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 246

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Text-to-give and mobile giving are like poodles and dogs.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Nonprofit Communications Trends Report ]

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email Statistics Marketing Nonprofit 237

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: Avectra.

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Social Media Awareness Causes Stats 279

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Are your conversion rates different for different audiences? Campaign (utm_campaign). We’ll get to that next.

Donor 316

Donor Campaign Nonprofit Facebook 316

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

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Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

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Metrics Digital Marketing Nonprofit 333

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

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Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Recent data indicates that there are in excess of 1.5 Storytelling Framework.

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Storytelling Digital Audience Channel 316

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Your average audience retention rate and engagement is substantially higher. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially.

Fund 332

Fund Nonprofit Raise Phase 332

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Use a multi-channel approach. The format and tone of your content should be specific to the channel.

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Fundraising Effective Nonprofit Donation 291

Nonprofit Tech for Good

MARCH 9, 2014

The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Some large nonprofits host tweet chats monthly, while others do so only during the launch of specific campaigns or case studies. In the weeks leading up to the tweet chat, promote the tweet chat on all communication channels.

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Hosting Nonprofit Twitter Avatar 272

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. This is the time to zoom in on campaign performance. Then, look at every audience segment within the campaign.

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Public Media Channel Mail 52

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Associations Demographics 192

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. With hunger rates increasing dramatically during the COVID-19 crisis, the organization is focused on maintaining their community’s trust, increasing reach and driving engagement on social media. Feeding America.

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Social Media Donor Media Social 313

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates.

Donation 273

Donation Fundraising Data Donor 273

Bloomerang

OCTOBER 21, 2024

Step 2: Map out, write, test, and schedule your end-of-year fundraising emails Once you’ve finalized your campaign theme, channels, and goals—whether you’re targeting new donors or upgrades—you’re ready to get to work writing, designing, testing, scheduling, and segmenting your year-end email appeals. So use their first name!

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Donation Gift email Donor 102

Nonprofit Tech for Good

MARCH 12, 2017

A very common mistake made by nonprofits is releasing infographics for reports and campaigns in PDF format. Any type of online campaign, project, or publication that has a release or launch date needs a corresponding set of social media promotional graphics. 3) Never release an infographic as a PDF. 1200 x 1200. 1200 x 630.

Communication 272

Communication Online Tips Nonprofit 272

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 105

email Campaign Fundraising Marketing 105

Nonprofit Tech for Good

FEBRUARY 8, 2021

A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals. Be thoughtful about your campaign pages, goals, and timeline. Before launching a peer-to-peer campaign, make sure the campaign itself is set up and ready to go.

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Goal Fundraising Help Nonprofit 318

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. Image courtesy of Info Trust LLC. You’re not alone.

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Stats Analytics Track Fundraising 252

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

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Grant Profit Google Adwords 274

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Campaign Giving Strategy Social Media 130

Candid

SEPTEMBER 28, 2022

Let’s walk through four email engagement tips to help you make the most of your campaigns: Personalize and segment email messages. Email provides a great opportunity to personalize messages and ensure relevance for your reader, which brings us to our first tip for more effective email campaigns. Personalize and segment email messages.

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email Campaign Tips Test 119

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. In fact, the real work begins once the campaign is over.

Campaign 111

Campaign Strategy Data Donor 111

Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Demographics Associations 169

CauseVox

JANUARY 20, 2025

But heres the good news: 2025 can be the perfect year to strengthen your donor retention with clear goals , a well-thought-out fundraising calendar , a killer fundraising campaign and a refined donor retention strategy to help you keep your supporters year-round. They can come through any channel: email, direct mail, social media.

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can fundraising campaigns be tailor to various donor profiles? How much awareness campaigns were created? What is the size of the implementation partner?

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Nonprofit Donor Social Media Causes 263

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Is the donor renewal rate low?

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Fundraising Donation Donor Social Media 359

TechCrunch

OCTOBER 30, 2020

Here’s an example of ad targeting that’s actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with the highest COVID risk. Is it working?

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Illinois Campaign Data Analytics 102

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . CharityEngine’s guide to multi-channel fundraising. , are no longer effective because of the digital revolution.

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Mail Campaign Course Digital 94

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. Plus, these campaigns see average response rates of 5.3%.

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Template Donation Help Raise 98

Nonprofit Tech for Good

MAY 18, 2013

A well-executed social media campaign requires a time investment and skilled social media manager. Chapter 5 :: Introduction to YouTube Channels. Now you must create your YouTube Channel using a Google Account you already have or by creating a new one. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 276

Social Media Social Media Chapter 276

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Strategy Marketing Channel Donor 115