Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results. 5000 Voices.

Social Media 97

Social Media Media Guide Social 97

The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. director of the Moore Neuro-Fundraising Lab. “We

Template 52

Template Test Channel Storytelling 52

Association Analytics

MAY 17, 2021

your AMS, event registration system, your community platform, even spreadsheets). By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Acquisition Channel. Spend your money wisely! Schedule a demo to learn more.

Retention 192

Retention Data Associations Rate 192

Achieve

JUNE 17, 2024

And which donors should you even ask to contribute to each of your campaigns and initiatives? A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. Use a multi-channel fundraising approach.

Donation 87

Donation Fundraising Tips Channel 87

Qgiv

AUGUST 21, 2024

Each fundraising platform has unique strengths, so how can you find the right tool for your needs? Explore what fundraising software is and the essential features to look for in your platform. Some platforms offer free tools, while others charge for extra features or offer plans based on your nonprofit’s size.

Software 98

Software Fundraising Platform Contact 98

EveryAction

MAY 30, 2023

on the Mobilize platform for the 2022 cycle. Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).

Donor 274

Donor Track Facebook Campaign 274

Whole Whale

APRIL 19, 2024

A plethora of online platforms currently enables these fundraising drives, and we would be looking into some of these platforms where nonprofits with genuine missions can raise funds to carry out their mandate of serving humanity. Integration: Give Lively as a platform has very few integrations currently with other platforms.

Platform 40

Platform Donation Paypal Integration 40

M+R

JUNE 18, 2024

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). factor in campaign performance.

Alternative 105

Alternative Google Audio Test 105

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 71

Campaign Build Pledge Phase 71

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 273

Calendar Social Media Content Media 273

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. Plus, software solutions can help reduce your staff’s stress and streamline their workload by automating processes and providing a centralized place for managing different campaigns and communications.

Software 98

Software Effective Nonprofit Collaboration 98

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

.orgSource

FEBRUARY 12, 2024

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. Integrate Strategy Effective strategy begins with an integrated plan.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

FEBRUARY 14, 2019

The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 4) Design your creative.

Facebook 224

Facebook Fundraising ROI Virginia 224

Get Fully Funded

AUGUST 19, 2024

More engaged supporters More effective campaigns More funds raised all with less effort. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. You can also segment around specific campaigns they support, which provides insights into their motivations. The result?

Data 59

Data Marketing Donor Mail 59

EveryAction

NOVEMBER 9, 2022

Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line! Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Your bottom line will thank you!

Gift 207

Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

The Campaign Workshop Joe Fuld, president Often campaigns make assumptions that people on the team—volunteers, donors, etc.—understand The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns.

Advocacy 207

Advocacy Nonprofit Training Train 207

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Start planning for end-of-year by August. Paid Media. Website Giving.

Action 52

Action Campaign Trend Tips 52

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Use Scout Quest and ads to re-activate unsubscribes.

Los Angeles 105

Los Angeles Google Audience Yahoo 105

Qgiv

OCTOBER 27, 2021

How do you make the most of your new online fundraising platform? That’s why it’s important to have an online fundraising platform that’s customizable and offers tools you need to get more of your supporters giving. Check out these 7 ways to get more out of your online fundraising platform. This ongoing support is helpful.

Platform 52

Platform Online Fundraising Gift 52

.orgSource

MAY 15, 2023

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

JUNE 23, 2020

Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up! 3) Launch a Tribute Giving Program.

Practice 342

Practice Online Fundraising Nonprofit 342

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 117

Test Impact Experiment San Francisco 117

Media Cause

JULY 14, 2023

However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. You choose a unique keyword and are assigned a phone number for supporters to text.

Mobile 57

Mobile Guide Giving Fundraising 57

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 113

Guide Giving Nonprofit Mail 113

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. Start testing your outreach plans.

Demographics 81

Demographics Retention Donor Research 81

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Synchronous 40

Media Cause

JUNE 30, 2022

It’s Friday afternoon, and you’re ready to check on the performance of the ad campaign you inherited from another team. Clicking into the ads manager platform, things start to get fuzzy. After opening ads manager, you click through campaigns and ad sets with ease. I recommend this process for all channels except Search.

Report 52

Report Media Build Google 52

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. For instance, Apple’s recent privacy updates have significantly impacted targeted advertising capabilities, a key tool for many nonprofit campaigns.

Support 103

Support Fundraising Awareness Data 103

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Use ChatGPT to help plan your campaigns.

Charity 87

Charity Create Sponsor Sample 87

Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Any campaigns already live when the changes roll out won’t be impacted until March 17, 2022. So keep running those lead gen campaigns and building up your email list! Test New Media Partners.

Audience 52

Audience Facebook Change Test 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. Step One: Create segmented messages to carry through your campaign! You’ve just named a few key points to highlight in your end-of-year campaign!

Fundraising 76

Fundraising Generation Feeds Doc 76