Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. And that’s where peer-to-peer fundraising comes in.

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Fundraising Program Practice Campaign 279

Nonprofit Tech for Good

DECEMBER 28, 2021

By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. You’ll also make it easier for you to track and monitor the success of your campaigns. Finally, share your campaign on all available channels. Short videos .

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Donor Donation Stats Campaign 318

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

Campaign 117

Campaign Tips Fundraising Online 117

Candid

APRIL 21, 2025

And what makes a campaign successful? Checkout charity campaigns are fundraisers run by businesses in partnership with nonprofits. Retailers select and run checkout charity campaigns, so if you have a good relationship with a local store or restaurant, you could ask them if this might be a good fit. But how does it work?

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Charity Campaign Sample Donation 91

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Campaign matching. Fundraisers will look a lot like Facebook Fundraisers, with a Donate button and am embedded fundraising campaign page right next to a video or live stream. Community fundraisers. Super Chat for Good.

YouTube 273

YouTube Money Raise Nonprofit 273

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We want to monitor the success of our online campaigns and activity.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Audience Channel 315

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Review your target audiences , not just focusing on their habits, but what motivates them to engage with your organization in the first place. Filter all communications through the lens of equity and inclusion, prioritizing asset-based framing, positioning those your organization works with from a place of strength.

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Communication Fundraising Audience Donor 318

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).

Donor 315

Donor Campaign Nonprofit Facebook 315

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. This is the time to zoom in on campaign performance. Then, look at every audience segment within the campaign.

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Public Media Channel Mail 52

Nonprofit Tech for Good

MAY 18, 2014

Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place the highest priority on their website, email communications, and online fundraising campaigns. The argument against doing this is that budgets are too tight and inflexible.

Social Media 275

Social Media Mobile Media Social 275

Nonprofit Tech for Good

MAY 18, 2013

A well-executed social media campaign requires a time investment and skilled social media manager. Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Chapter 5 :: Introduction to YouTube Channels. YouTube has launched the new One Channel design.

Social Media 276

Social Media Social Media Chapter 276

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Examples Campaign Marketing Nonprofit 116

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 105

email Campaign Fundraising Marketing 105

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

Campaign 98

Campaign Online Fundraising Social Media 98

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

Campaign 111

Campaign Giving Social Media Gift 111

Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Before attempting to track your campaign, you must have GA4 properly installed on your website. as well as your acquisition channels in one singular location.

Analytics 96

Analytics Campaign Google Data 96

CauseVox

SEPTEMBER 25, 2024

This annual “Global Day of Giving” event takes place on the first Tuesday after Thanksgiving (this year it’s December 3 which might feel late but is sneaking up fast) and has helped to amplify year-end fundraising efforts for nonprofits and charitable causes since 2012. It’s not just a 24-hour event (even if it only “runs” that long).

Campaign 99

Campaign Create Social Media Fundraising 99

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. They look like this: You can also use UTMs to gather information about the campaign and content. By default, it will be sorted by the Default channel grouping.

Conversation 264

Conversation Analytics Track Google 264

Qgiv

DECEMBER 10, 2024

Print communications came in second place, with 19% saying it was the most influential channel. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email. Describe your current initiative.

Template 98

Template Donation Help Raise 98

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. Your staff can automatically track the number and amount of donations in one place.

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Fund Nonprofit Pledge Donor 331

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations.

Marketing 224

Marketing Tech Sponsor Registration 224

Nonprofit Tech for Good

JANUARY 11, 2014

Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014. Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing.

Trend 279

Trend Technology Nonprofit Social Media 279

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Metrics 169

The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

Campaign 90

Campaign Fundraising Mail Channel 90

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

Grant 274

Grant Profit Google Adwords 274

Nonprofit Tech for Good

APRIL 24, 2013

5) Add a link to a video about the campaign discussed in the press release. If you have a video that is directly related to the pitch in the press release, then feature the video on your YouTube channel on the day of the press release and include a link to your YouTube channel in the press release. Prioritize responsive design.

Press 279

Press Social Tips Nonprofit 279

Bloomerang

NOVEMBER 1, 2024

Grateful, multi-channel impact reporting It’s time to tweak the “ ask, thank, report, repeat ” formula to add in a lot more reporting across the myriad media channels your constituents use. Multiple places. Capacity building campaigns to create more love all around should become commonplace. Multiple times.

Tips 114

Tips Strategy Volunteer Donor 114

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. Acquisition Channel. Initially, a campaign may look successful based solely on acquisition numbers. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Retention 192

Retention Data Associations Demographics 192

Nonprofit Tech for Good

MAY 31, 2020

Your supporters often engage with your organization using more than one channel. Pair your website, emails, and social media campaigns with a variety of ways for donors to support your cause that is quick and easy, not only for your donors to engage but also for you to manage. Have a Solid Donor Stewardship Plan in Place.

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

Nonprofit Tech for Good

APRIL 23, 2019

A nonprofit CRM should make it easy to have your donor journey or donor funnel in place. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can fundraising campaigns be tailor to various donor profiles?

Nonprofit 263

Nonprofit Donor Social Media Causes 263

CauseVox

OCTOBER 22, 2021

This annual “Global Day of Giving” event takes place on the first Tuesday after Thanksgiving (this year it’s Nov 30 which might feel late but is sneaking up fast) and has helped to amplify year-end fundraising efforts for nonprofits and charitable causes since 2012. Use #GivingTuesday Campaign Resources. You can too. Get started here.

Campaign 98

Campaign Fundraising Social Media Donation 98

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 89

Campaign Build Pledge Donor 89

sgEngage

JANUARY 14, 2025

Weve been able to heavily scale the amount of information were capturing on constituent records without increasing the actual amount of time it takes to capture this information, said Jeff Hill, associate vice chancellor for Campaign Management and Marketing at University of North Carolina at Chapel Hill.

Organization 105

Organization North Carolina Donor Blackbaud 105

Association Analytics

DECEMBER 15, 2022

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. Acquisition Channel Spend your money wisely! Initially, a campaign may look successful based solely on acquisition numbers. It’s not just about acquiring new members, it’s also about keeping them.

Retention 169

Retention Data Demographics Associations 169

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

Fundraising 359

Fundraising Donation Donor Social Media 359