Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 2) Conversion Rates. 3) Engagement.

Metrics 309

Metrics Digital Marketing Nonprofit 309

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. You’ll reach donors where they’re at and maximize your marketing budget. They included one hashtag, #UnitedInService, for The Mission Continues’ September campaign. Share uplifting narratives optimized for your channels.

Channel 252

Channel Story Sierra Leone Digital 252

CauseVox

APRIL 7, 2025

Whether your next fundraising campaign is virtual, in-person, or a combination of both, you probably want every detail to be perfect. Youve got to think about how to set up the campaign, when to host it, and what will make potential donors feel involved and inspired to support your cause. What are you waiting for?

Campaign 66

Campaign Fundraising Guidelines Donor 66

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Classy.org] 63% of nonprofits use personalization in their email marketing.

email 213

email Statistics Marketing Nonprofit 213

Nonprofit Tech for Good

SEPTEMBER 28, 2020

GoFundMe Charity will discuss how to run a successful crowdfunding campaign, share their experience in peer-to-peer fundraising, and discuss current fundraising trends in the nonprofit sector. Additional topics include: How to increase the reach of your crowdfunding campaigns through multi-channel marketing.

United Kingdom 321

United Kingdom Free Finland Belgium 321

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

Campaign 169

Campaign Associations Communication Channel 169

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Email campaigns. Partner marketing.

Marketing 201

Marketing Tech Sponsor Registration 201

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

Examples 116

Examples Campaign Marketing Cancer 116

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns. SMS/MMS strategies offer nonprofits this unique opportunity.

Strategy 259

Strategy Donor Channel Attention 259

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 105

email Campaign Fundraising Marketing 105

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

MARCH 9, 2020

In addition to covering best practices, additional topics include: Increase your crowdfunding campaigns through multi-channel marketing. We will show how your nonprofit can leverage the trend of crowdfunding to increase donations and awareness for your cause. How to increase engagement with event fundraising.

United Kingdom 313

United Kingdom Free Finland Belgium 313

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. Offer to partner with them on projects or campaigns related to your cause. In influencer campaigns, measure reach and impressions.

Social Media 331

Social Media Media Social Influence 331

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Fundraising 238

Fundraising Practice Guide Campaign 238

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

TechCrunch

JANUARY 19, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Launching a paid acquisition channel. Booting up an email marketing campaign.

Teach 99

Teach email Marketing Campaign 99

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

Social Media 276

Social Media Calendar Content Media 276

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . Include PSAs in Your Nonprofit Marketing Strategy.

Public 329

Public Service Nonprofit Script 329

TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Launching a paid acquisition channel. Picking a paid acquisition channel.

Teach 98

Teach Channel Marketing Demographics 98

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 18, 2022

This left a major hole in the video app market. One example of a successful cause marketing challenge was Oreo’s #CookieWithACause campaign. Outside of that, share your hashtag challenge on your other social channels to draw social-savvy audiences to your TikTok page. Multi-Platform Content. About the Author.

Guide 345

Guide Social Media Audience United States 345

The NonProfit Times

OCTOBER 23, 2024

The best fundraising appeals were highlighted last night during the 2024 MAXI Awards hosted by the Direct Marketing Association of Washington (DMAW) with four agencies talking 16 of the 51 prizes. Established in 1979, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing.

Campaign 52

Campaign Fundraising Award Washington 52

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Once you’ve developed a campaign that performs, you can set a small daily budget and let it run for most of the year.

Charity 331

Charity Facebook Test Profit 331

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. At Whole Whale, we’ve seen this fallacy lead to critical strategic mistakes across hundreds of nonprofit campaigns. Ridiculous, right? Feel free to *borrow* because we can’t work with everyone.

Metrics 52

Metrics Marketing Social Media Analytics 52

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

Action 337

Action Donation Social Media Donor 337

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. Get fundraisers engaged early.

Program 279

Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

Mobile 313

Mobile Trend Social Media Donation 313

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. You can still use this channel to do all of your usual promoting. Starting their own campaign on your behalf.

Fundraising 270

Fundraising Social Practice Online 270

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about.

Donor 286

Donor Campaign Nonprofit Track 286

Nimble AMS

DECEMBER 2, 2024

Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. billion in 2021 and 2022.

Celebrate 101

Celebrate Associations Social Media Campaign 101

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Evaluate the channels you use, what you use them for, and each channel’s performance.

Strategy 115

Strategy Marketing Channel Donor 115