Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 2) Learn how to run campaigns in-house.

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Charity Facebook Test Profit 332

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

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Nonprofit Tech for Good

FEBRUARY 25, 2020

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance. Date: Tuesday, April 7, 2020.

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Nonprofit Tech for Good

JANUARY 13, 2020

They may learn about additional programs you provide and be inclined to donate more, or again, to support them. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website. 2) Encourage to Volunteer.

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Action Donation Social Media Donor 344

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

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Storytelling Channel Fundraising Strategy 98

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Want to learn more about effective text message marketing? 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

NOVEMBER 21, 2020

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance. Date: Tuesday, January 26, 2021. Cost: Free.

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Fundraising Online Free Build 280

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Want to learn how to use social fundraising to get the most out of your supporters voice? Starting their own campaign on your behalf.

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Fundraising Social Practice Online 279

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. But DO open up a whole new communication channel with bulk emails. 2)Apple Pay. 5) Double the Donation. 6) Mailchimp.

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Integration Nonprofit Fundraising Donation 363

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today.

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email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Campaign matching. Fundraisers will look a lot like Facebook Fundraisers, with a Donate button and am embedded fundraising campaign page right next to a video or live stream. Community fundraisers.

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Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Offer to partner with them on projects or campaigns related to your cause. In influencer campaigns, measure reach and impressions. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. Ever considered Influencer Marketing for your nonprofit?

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Social Media Media Social Influence 336

Nonprofit Tech for Good

NOVEMBER 11, 2022

Some radio stations cannot demand listeners to do something such as ask for donations or recruit volunteers – rather the “call to action” has to be softer such as “visit our website to learn more”. . and cable TV stations to learn how to submit your PSA. You also need to talk to everyone, not a specific audience.

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Nonprofit Tech for Good

MARCH 18, 2022

One example of a successful cause marketing challenge was Oreo’s #CookieWithACause campaign. Outside of that, share your hashtag challenge on your other social channels to draw social-savvy audiences to your TikTok page. Think about your campaigns, programs, beneficiaries, volunteer experiences, and stories. About the Author.

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

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Nonprofit Tech for Good

MAY 8, 2020

From a very young age, it is through stories that we learn about ourselves, those around us, and the world in which we live. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others.

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Storytelling Digital Audience Channel 316

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Learn from it – was an email particularly effective? How many donations each marketing initiative is getting you.

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Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It suggests the best channels to ask for donations. Machine learning algorithms analyze lots of donor data.

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Donation Fundraising Data Donor 273

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Metrics 255

Nonprofit Tech for Good

FEBRUARY 8, 2021

A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals. Be thoughtful about your campaign pages, goals, and timeline. Before launching a peer-to-peer campaign, make sure the campaign itself is set up and ready to go.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 131

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. Deciding how to handle donor recognition on social media is a complex exercise.

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Social Media Donor Media Social 313

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s social channels can be viewed at: Facebook.com/water. Instagram.com/water. Twitter.com/water.

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Social Media Content Media Social 336

Bloomerang

FEBRUARY 9, 2023

Some features to make campaign setup and management easier include the flexibility to choose your own phone number directly within the app, so you’ll never need to rely on support. Giving supporters a frictionless way to respond to your campaign helps ensure they’ll complete their donation. Donors can give in just a few seconds.

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Candid

MAY 10, 2023

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Be sure to tailor your messaging to each channel. Define the problem.

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Campaign Communication Nonprofit Social Media 98

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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Campaign Fundraising Contest Cancer 128

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. This is the time to zoom in on campaign performance. Then, look at every audience segment within the campaign.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. If a clear tactic emerges that wins, iterate and implement that throughout the duration of your campaign.

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Communication Fundraising Audience Donor 319

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach.

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Fundraising Effective Nonprofit Donation 291

Nonprofit Tech for Good

APRIL 21, 2022

A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages.

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Donation Donor Impact Nonprofit 353

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. You can even use this platform for a text-to-give campaign. How can you convert more of your donors to multichannel donors?

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account.

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Grant Profit Google Adwords 274

TechCrunch

JANUARY 12, 2023

As a growth marketer who has honed this craft for the past decade, I’ve been exposed to countless courses, and I can confidently attest that working is the best way to learn. Launching a paid acquisition channel. Booting up an email marketing campaign. Picking a paid acquisition channel.

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Teach Channel Marketing Demographics 98

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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email Campaign Fundraising Marketing 103