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To Get Close to Members, Follow MarTech Trends

.orgSource

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. And a powerful film clip can be the backbone for an entire multi-media campaign, making it even more affordable. Instructions, such as a style guide and taxonomies, are part of this process. Everyone can use some clout.

Trend 221
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. This year’s calendar requires careful planning and timing based on your organization, issue area, and advocacy, fundraising, and campaign activations. How will this year’s calendar: …have implications for timing?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

They Amplified their Voice. Once the ACLU responded to this issue in a tangible way, they proudly displayed the message on the front page of their website and across social media channels like Twitter and F acebook. Are your program team and your marketing teams connected and ready to amplify your voice? – Austin Graff.

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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Impact conversations that are relevant to your campaign. Harness the collective power of your active social media voices to pressure decision makers. Know When To Ramp Up Your Campaign.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Blogger and LinkedIn both launched in 2003.