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New Stuff: Moore,  Bloomerang Launch Enhancements

The NonProfit Times

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. director of the Moore Neuro-Fundraising Lab. “We

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What You Need in Your Nonprofit’s Fundraiser Toolkit

Classy

With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.

professionals

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The page includes several storytelling graphics. How can you break through the noise?

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Blogger and LinkedIn both launched in 2003. Reading books does that.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Consider donating to support our mission.

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