Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. One such example involves the story of Fanta, a woman who managed her at-risk pregnancy and delivered a healthy baby with PIH’s help in Sierra Leone. They included one hashtag, #UnitedInService, for The Mission Continues’ September campaign.

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Channel Story Sierra Leone Digital 252

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Campaign Associations Communication Channel 169

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Examples Campaign Marketing Cancer 116

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

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Social Media Calendar Content Media 275

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially.

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Fund Raise Nonprofit Phase 331

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 235

The NonProfit Times

NOVEMBER 21, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. Reporting: Measure overall donor health.

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Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Let me give you an example. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

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Donor Campaign Nonprofit Track 282

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. And that’s where peer-to-peer fundraising comes in.

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Program Fundraising Practice Campaign 279

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Campaign Tips Fundraising Online 117

Nonprofit Tech for Good

JUNE 23, 2020

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The social media posts that get the most engagement often include strong examples of mission impact, surprising facts, spotlights on special groups like kids and volunteers, or useful tools and resources.

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Social Media Donor Media Social 312

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. 2) Website articles offered specific examples of how the communities served by Water.org were being impacted and offered users ways to help. Watch Video.

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Social Media Content Media Social 336

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

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Storytelling Channel Fundraising Strategy 88

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Audience Channel 300

Nimble AMS

DECEMBER 2, 2024

Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. billion in 2021 and 2022.

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Celebrate Associations Social Media Campaign 100

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. They look like this: You can also use UTMs to gather information about the campaign and content. By default, it will be sorted by the Default channel grouping.

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Conversation Analytics Track Google 253

Nonprofit Tech for Good

APRIL 21, 2022

A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages.

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Donation Donor Impact Nonprofit 326

Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. 3) Upload visual content that tells the story of your organization.

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Facebook Practice Nonprofit Social Media 364

Bloomerang

JULY 7, 2022

Example fundraising ask script for your nonprofit’s staff members. Ask: “[Their name], the reason I’m calling today is to ask for your help [accomplishing your campaign’s goal]. It’s the fastest way to [example of how the goal will serve your mission]. Example fundraising ask script for a board member.

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Script Examples Donation Fundraising 131

Candid

MAY 10, 2023

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Be sure to tailor your messaging to each channel. Define the problem.

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Campaign Communication Nonprofit Social Media 98

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

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Campaign Giving Social Media Gift 111

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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Campaign Fundraising Contest Cancer 128

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

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Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Metrics 230

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Campaign Giving Strategy Social Media 130

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). What does donor funding make possible for your community?

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Communication Fundraising Audience Donor 292

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. In fact, the real work begins once the campaign is over.

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Campaign Strategy Data Donor 111

sgEngage

DECEMBER 9, 2021

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. In this article, we’ll highlight three stellar campaigns to inspire your organisation and challenge your communication strategies. Art Fund “See Everything”.

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Social Media Museum Campaign Media 115

The NonProfit Times

DECEMBER 10, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, its clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. 3 key areas for reframing 1.

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Fundraising Channel Audience Donor 59

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

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Analytics Marketing Taxonomy Metrics 169

sgEngage

JANUARY 15, 2025

To help you develop your own stewardship matrix, well explore the example provided in Meyer Partners donor stewardship guide and break down each component. For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating.

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Donor Effective Gift Donation 105

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization.

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Facebook Fundraising Raise Campaign 223

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It suggests the best channels to ask for donations. They reach them through the best channels.

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Donation Fundraising Data Donor 247

Nonprofit Tech for Good

MARCH 12, 2017

A very common mistake made by nonprofits is releasing infographics for reports and campaigns in PDF format. Any type of online campaign, project, or publication that has a release or launch date needs a corresponding set of social media promotional graphics. For example, bsr16.org 3) Never release an infographic as a PDF.

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Communication Online Tips Nonprofit 249