Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

Examples 105

Examples Campaign Marketing Cancer 105

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially.

Raise 330

Raise Fund Phase Audience 330

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

Calendar 269

Calendar Social Media Content Media 269

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

Test 330

Test Facebook Charity Profit 330

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The social media posts that get the most engagement often include strong examples of mission impact, surprising facts, spotlights on special groups like kids and volunteers, or useful tools and resources.

Social Media 310

Social Media Hunger Donor Media 310

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. And that’s where peer-to-peer fundraising comes in.

Program 279

Program Practice Fundraising Platform 279

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. 2) Website articles offered specific examples of how the communities served by Water.org were being impacted and offered users ways to help. Watch Video.

Social Media 336

Social Media Content Media Social 336

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 222

Practice Fundraising Guide Channel 222

Nonprofit Tech for Good

JUNE 23, 2020

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Online Fundraising Nonprofit 342

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

Channel 85

Channel Storytelling Fundraising Exercise 85

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Let me give you an example. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

Donor 265

Donor Track Facebook Campaign 265

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 282

Storytelling Digital Channel Profile 282

Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. 3) Upload visual content that tells the story of your organization.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

APRIL 21, 2022

A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages.

Donation 308

Donation Impact Donor Social Media 308

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

Campaign 111

Campaign Giving Social Media Images 111

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

Campaign 89

Campaign Tips Online Fundraising 89

Candid

MAY 10, 2023

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Be sure to tailor your messaging to each channel. Define the problem.

Communication 97

Communication Campaign Channel Measure 97

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

Campaign 128

Campaign Fundraising Cancer Contest 128

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

Campaign 130

Campaign Giving Strategy Social Media 130

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

Campaign 98

Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. They look like this: You can also use UTMs to gather information about the campaign and content. By default, it will be sorted by the Default channel grouping.

Track 237

Track Conversation Analytics Google 237

The Storytelling Non-profit

OCTOBER 18, 2021

In addition to the vast amounts of copywriting I do for clients, I also provide strategy work for campaigns. Specifically, what to do before and during the campaign to generate additional awareness. One of the tactics I frequently use is storytelling to increase awareness of a campaign (surprise, surprise).

Awareness 102

Awareness Story Campaign Fundraising 102

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). What does donor funding make possible for your community?

Communication 273

Communication Fundraising Hints Test 273

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

Facebook 217

Facebook Fundraising ROI Virginia 217

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can fundraising campaigns be tailor to various donor profiles? How much awareness campaigns were created? 4) Success is the Right CRM AND the Right Partner.

Metrics 263

Metrics Nonprofit Profile Platform 263

Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. It suggests the best channels to ask for donations. They reach them through the best channels.

Donation 227

Donation Data Fundraising Analytics 227

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Then help implement these tools.

Fundraising 319

Fundraising Mail Law Donation 319

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

Google 240

Google Grant Profit Adwords 240

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization.

Facebook 208

Facebook Raise Fundraising Audience 208

Nonprofit Tech for Good

MARCH 12, 2017

A very common mistake made by nonprofits is releasing infographics for reports and campaigns in PDF format. Any type of online campaign, project, or publication that has a release or launch date needs a corresponding set of social media promotional graphics. For example, bsr16.org 3) Never release an infographic as a PDF.

Communication 235

Communication Online Linkedin Tips 235

Bloomerang

JULY 7, 2022

Example fundraising ask script for your nonprofit’s staff members. Ask: “[Their name], the reason I’m calling today is to ask for your help [accomplishing your campaign’s goal]. It’s the fastest way to [example of how the goal will serve your mission]. Example fundraising ask script for a board member.

Script 110

Script Examples Donation Fundraising 110

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. For example, which email received the most clicks and why?

Campaign 98

Campaign Giving Tips Mail 98

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? How can you make your campaign stand out in overcrowded inboxes?

email 91

email Campaign Ideas Tips 91

The Fundraising Authority

DECEMBER 4, 2020

First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need. How much do you need?

Fundraising 201

Fundraising Phase Mail Gift 201

Association Analytics

MAY 17, 2021

Acquisition Channel. Initially, a campaign may look successful based solely on acquisition numbers. By tracking the retention rate of members who joined via different channels, even down to a campaign level, you’ll be able to refine your marketing budget to spend your dollars more efficiently. Spend your money wisely!

Retention 192

Retention Data Associations Rate 192

Nonprofit Tech for Good

AUGUST 2, 2024

Dedicated golf tournament websites make onboarding quick and easy—sponsors can browse available packages, see benefits for each sponsorship option, see examples of exposure, and purchase their package right on the site. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 283

Sponsor Tech ROI Social Media 283