Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. Appealing to younger donors. Revisiting corporate partnerships.

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Trend Campaign Fundraising Mobile 98

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Campaign Google Giving Nonprofit 167

Nonprofits Source

JUNE 26, 2024

Between fundraising events and various campaigns, different fundraisers require different marketing approaches. If you’re planning a capital campaign or other major fundraising effort, clearly define the goal and how it will be used, then promote the effort with tiered giving. Multichannel campaigns are proven to increase engagement!

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Gift Marketing Program Strategy 52

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

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Audience Marketing Student Social Media 52

Nonprofits Source

JULY 2, 2024

Will it occur in conjunction with another fundraising campaign, such as your year-end giving push? How will you measure and determine success? How did you promote the event and through which channels? Lay out your additional marketing channels. Consider your audience’s preferred channels. Its audience.

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Marketing Strategy Registration Channel 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Greater Giving

JULY 25, 2024

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. By clearly outlining your goals and objectives, you’ll be better equipped to make informed decisions throughout the planning process and measure the event’s overall impact. Your organization’s impact story is the heart of your campaign.

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Classes Create Fundraising Train 52

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Qgiv

JULY 16, 2024

By collecting the right data, you can foster stronger relationships, enhance donor retention, and ultimately increase the effectiveness of your fundraising campaigns. Donor information Basic donor information includes details such as your donor’s full name, contact information, and demographics like age, gender, and occupation.

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Data Management Guide Fundraising 52

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Achieve

JUNE 1, 2023

Review your donor demographics. This global generosity movement is becoming more well-known worldwide, making it an excellent opportunity for your nonprofit to start its own campaign. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. Review your donor demographics.

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Donation Donor Giving Demographics 52

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, let’s say you run a pet training business.

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Map Digital Business Marketing 52

sgEngage

NOVEMBER 14, 2023

This leads to measurable growth and improved patient results. These divisions create data silos that can cause roadblocks within your organization, resulting in unnecessary friction between teams, unmet campaign goals, and staff inefficiency. Impactful multi-channel marketing. Manage and streamline patient outreach efforts.

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Integration Data Nonprofit Platform 87

Qgiv

SEPTEMBER 4, 2024

This can be accomplished through various methods, such as direct mail, email campaigns, phone calls, or in-person meetings. If you divide your donors into categories based on factors such as giving history, interests, and demographics, you can create targeted campaigns that resonate with each segment.

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Donor Guide Retention History 52

Achieve

SEPTEMBER 5, 2024

Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Group members based on shared characteristics like demographics, interests, or preferred communication channels. Review and implement any constructive suggestions from surveys (e.g., “I’d

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Online Associations Metrics ROI 52

Qgiv

OCTOBER 9, 2023

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours.

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Causes Marketing Impact Guide 52

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. Measure campaign effectiveness. Test your content.

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Marketing Support Demographics Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Social Media Channel Data Media 101

Bloomerang

MAY 15, 2023

As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions. Organization sends thank you Supporter joins a new segment, “repeat donor” You can create supporter journeys for every segment within your audience, to respond to special events, or promote specific campaigns.

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Data Gift Relationship Interaction 97

Bloomerang

SEPTEMBER 27, 2023

Many nonprofits incorporate GivingTuesday into their year-end drives, and our webinar will show you how to quickly set up a campaign to achieve GivingTuesday success. It may be true that your GivingTuesday campaign may not raise a lot of revenue this year because your prior online engagement has been low. Remember SMART goals?

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Gift Celebrate Goal Donor 106

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Fundraising.

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Social Media Media Guide Social 52

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can compare this year’s year-end giving campaign to last year’s. Budgeting and forecasting for future campaigns.

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Analytics Org Adwords Metrics 52

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

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Demographics United States Baltimore California 87

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Use these insights to determine which channels to prioritize sending your messages through. Demographics. Plan a variety of engaging content.

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Digital Marketing Create Social Media 59

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

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Lesson Fundraising Digital Test 59

Whole Whale

SEPTEMBER 22, 2020

” Online donor acquisition is essentially about creating new relationships with people by getting them to donate during a specific moment or campaign, or by acquiring emails (and the permission to keep the relationship going) from people that may go on to donate to your organization in the future. In-line CTAs. Paid: Twitter ads.

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Ideas Donor Work Online 98

Media Cause

JUNE 28, 2021

Launching a new advertising campaign can be daunting. Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Setting Goals for Nonprofit Ad Campaigns. Is my targeting right? Is my message good enough?

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Practice Audio Nonprofit Search 59

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions.

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Platform Giving Plugin Pledge 59

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. Traffic sources. Bounce rate.

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WordPress Content Strategy Create 52

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel.

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Digital Data Marketing Org 138

Whole Whale

JANUARY 27, 2023

Pay for Lead Targeted Marketing Campaigns Quora ads are increasing in popularity as they are significantly more cost-efficient than search engine advertising like Google Ads while allowing users deeper targetting capabilities than other social media channels (like Meta).

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Awareness Question Ideas Strategy 52

Byte Technology

NOVEMBER 5, 2015

Thankfully, the book Mobile for Good: A How-To Fundraising Guide for Nonprofits breaks down, in clear and concise terms, just how much time an organization should devote to building and managing a social media campaign. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

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Social Media Profit Media Time 100

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

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Digital Marketing Guide Chapter 111

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Home Page Pop Ups.

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Channel Fundraising Benchmark Facebook 20

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). These personas should include details about their demographics, interests, motivations, and giving preferences. This purpose should be the core of your mission statement.

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Guide Donor Fundraising Social Media 52

Achieve

APRIL 28, 2022

With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate.

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Donor Tips Online Gift 59