Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Before attempting to track your campaign, you must have GA4 properly installed on your website. as well as your acquisition channels in one singular location.

Analytics 52

Analytics Google Campaign Data 52

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

Campaign 130

Campaign Giving Strategy Social Media 130

Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

Sponsor 283

Sponsor Digital Channel Nonprofit 283

Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. As we enter an era of record-breaking advocacy numbers, here are 9 tips for positioning your advocacy campaigns on social media: 1. Center your campaign around timely events.

Social Media 102

Social Media Advocacy Campaign Create 102

Nonprofit Tech for Good

MAY 16, 2024

This change reflects a broader trend in nonprofits. It’s changing how we identify potential donors and set targets. It’s changing how we identify potential donors and set targets. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. Nonprofits can embrace AI.

Donation 239

Donation Data Fundraising Analytics 239

Cloud 4 Good

JULY 12, 2022

Why did Salesforce make this change? Pardot’s name has been changed to Marketing Cloud Account Engagement. Pardot’s name has been changed to Marketing Cloud Account Engagement. Want to create an Email Preference Center and sync that data to the matching Salesforce contact record? Want to create a quick list of new donors?

Change 95

Change Impact Marketing Product 95

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Email marketing. Demographics.

Game 52

Game Marketing Change Tips 52

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day.

Test 52

Test email Spam United States 52

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. .

Mail 94

Mail Course Campaign Calendar 94

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

Campaign 52

Campaign Guide Fundraising Storytelling 52

Qgiv

SEPTEMBER 1, 2021

, how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

Channel 52

Channel Marketing Donation Giving 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. How does RoundUp App work? The appeal of rounded up donations.

Effective 291

Effective Fundraising Nonprofit Channel 291

Achieve

DECEMBER 6, 2021

Crafting a successful multi-channel fundraising campaign doesn’t have to feel overwhelming! Recently, we sat down with Abby to learn more about her experience in the nonprofit industry, her biggest tips for nonprofit campaign planning, and more! What is your biggest tip for deciding on the right marketing channels?

Channel 52

Channel Fundraising Florida Script 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Money Campaign Online 59

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. They look like this: You can also use UTMs to gather information about the campaign and content.

Track 247

Track Conversation Analytics Google 247

fusionSpan

SEPTEMBER 26, 2024

The level of precision and adaptability, empowered by data-driven insights, helps deliver timely and relevant content, enabling you to adapt to changes and opportunities as they arise. Personalization at Scale: Campaign Monitor research revealed that segmented email marketing campaigns can lead to revenue increases of as much as 760%.

Registration 52

Registration Sponsor Rate Associations 52

M+R

MARCH 14, 2024

Competition can be fierce for inbox space and attention during Giving Tuesday and End of Year — typical tentpole campaigns for direct response fundraising programs. Launching a Giving Day can help build a strong, banner campaign, any time of year. The multichannel aspects of the campaign weren’t as strong as they could be.

Giving 105

Giving Museum New York City Boston 105

Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. How to Leverage For-Profit Advertising Tactics for Free. Step 1: Create the message.

Public 318

Public Service Script Oregon 318

M+R

DECEMBER 1, 2023

Email… stabilizing? After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Fun new channels! Who was down?

Giving 105

Giving New York City Channel New York 105

Media Cause

JANUARY 18, 2022

More changes are coming to Facebook. . These changes will clearly impact non-profit organizations, but there are a few things we can do to prepare. . Any campaigns already live when the changes roll out won’t be impacted until March 17, 2022. So keep running those lead gen campaigns and building up your email list!

Audience 52

Audience Facebook Change Test 52

sgEngage

JUNE 27, 2024

The best fundraising strategies are constantly changing, adapting to meet new patterns in giving preferences and engagement opportunities. This guide will cover four habits you should address to successfully adapt to changing industry trends. For fundraising, this is usually the duration of your campaign or event.

Fundraising 80

Fundraising Gift Channel Trend 80

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

Gift 207

Gift Consultant Audience email 207

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

email 52

email Guide Newsletter Social Media 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

Question 260

Question Giving Sponsor Nonprofit 260

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 357

Tools Fundraising Analytics Analysis 357

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The average website gift was also higher than the average email gift.

Action 52

Action Campaign Trend Tips 52

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components.

email 150

email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. Seems a little edgy?

Syria 110

Syria Children Channel Campaign 110

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. Plus, software solutions can help reduce your staff’s stress and streamline their workload by automating processes and providing a centralized place for managing different campaigns and communications.

Software 98

Software Effective Nonprofit Collaboration 98

M+R

JUNE 22, 2023

Super useful email applications. The first option is the simplest: use Scout Quest to help you identify your highest quality email addresses so you can really target ads. For instance, Oxfam America saw a 180% lift in monthly revenue by rolling out mid-level strategies from email across ads as well. A lovely interface.

Los Angeles 105

Los Angeles Google Audience Yahoo 105

Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. Whether with an email or a text message (or even a phone call!), It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. 5) Give numbers. 6) Give reports.

Donation 317

Donation Impact Donor Social Media 317

Nonprofit Tech for Good

SEPTEMBER 16, 2021

We often assume that our audiences don’t change over time, but that’s not always the case, and nuances within each audience type can appear depending on the focus of your organization’s work. Have these changed over the past year? Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way.

Communication 284

Communication Fundraising Hints Test 284