7 Steps to Better GivingTuesday Donor Retention
Neon CRM
AUGUST 11, 2023
The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. If those new donors never make a second gift, that return on your investment won’t grow. And why not? Retaining your GivingTuesday donors is important, too.
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