NonProfit Hub

OCTOBER 13, 2014

Establishing a brand identity includes not only what people see in a logo, but also what people think about when your NPO comes up in a water cooler conversation. An example of excellent brand identity execution is the awareness campaign for breast cancer. They took a cause people could back and created a brand that they could promote.

NPO 76

NPO Nonprofit Social Media Awareness 76

NonProfit Hub

DECEMBER 12, 2014

It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. When you boil it down, nonprofit organizations are here for one thing: benefiting their cause. Duh, right? Give the credit to the donors.

Retention 76

Retention Donor NPO Donation 76

NonProfit Hub

SEPTEMBER 6, 2014

But unfortunately, sometimes organizations with the same cause are even competing for funds. But if your overall goal is to help the cause, it might be a better use of your time and resources. But the cost to start your organization might be worth it, because then you get to actually start your NPO. But you’re different.

Organization 73

Organization Nonprofit NPO Causes 73

Tech Soup

AUGUST 18, 2014

Since then ACCO has continued to be wildly successful through a total of 7 Teespring campaigns, raising over $27,000! But they aren’t done: they continue to launch new successful campaigns. Their current September campaign has been the most successful ever, having raised over $15,600 with still a week left in the campaign.

Childhood 84

Childhood Cancer Organization Raise 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. How can a non-profit today use mobile technology, social and web in a way that increases participation, ensures success and provides easier management campaign and their resulting data points. Larry Eason: Larry is a web and mobile strategist to causes.

Mobile 100

Mobile Conference Resource Social 100

ASU Lodestar Center

APRIL 26, 2013

Often, nonprofit leaders look at brands as just a “simple visual trigger from which to develop communication campaigns rather than a strategic tool for focusing the organization.” Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause.

Research 84

Research Phoenix Nonprofit Childhood 84

NonProfit Hub

MARCH 24, 2014

Because even after day one, the raw energy and willingness to learn more about fundraising in order to better our causes is both apparent and infectious. And we’re not downplaying the intensity of a campaign. When polled, 70 percent of millennials said they were willing to raise money on behalf of an NPO they truly cared about.

Conference 62

Conference Fundraising San Antonio NPO 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2007

As I've said elsewhere on this blog about Second Life, it isn't yet the best medium for fundraising, but to get attention for a cause and connect with people - there's some opportunity. I received an email message from one of the staff members from the NPO Mensajeros de la Paz who teamed up with their PR agency to run this campaign.

Second Life 50

Second Life Avatar Homeless Life 50

NonProfit Hub

OCTOBER 17, 2014

With regular income, you can plan expenses and fundraising campaigns more effectively knowing the money will be there. If you treat them right and give them a pleasurable donation experience, then they’ll stick around and keep contributing to your cause. Why should someone donate each month to your NPO?

Celebrate 76

Celebrate Donation Gift Donor 76

NonProfit Hub

MAY 19, 2014

But how do you handle inquiries such as this one: “Hello, I am interested in your cause and looking to get involved, what can I do to help?”. But here’s a great start for said standardized content: Hi Kathryn, Thanks for your interest in [OUR NPO]—we’re so excited you’re interested in volunteering with us! It’s an open window.

Case Study 62

Case Study Volunteer Studies Difference 62

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2007

The PeaFund Friday Campaign PeaFund Friday is an amazing example of the power of social media for social change. Her friends through out the social web responded and put together the campaign: Watch and listen to Connie Reece explain what this campaign is all about and why it is important to her. Details here. Go vote here.

Summary 50

Summary Nptech Listserv Cancer 50

NonProfit Hub

JANUARY 16, 2019

At its heart, fundraising is helping others connect an existing passion directly to your cause. Once donors believe that your cause truly matters, giving almost becomes an afterthought. What other causes are they a part of? Finally, always ask for a specific amount to contribute to the cause. We don’t convince donors.

Donation 76

Donation Tips Advice Donor 76

NTEN

NOVEMBER 4, 2011

With all areas working toward a common cause, the group may look like a cohesive team. Or if the communications director is busy creating content with little thought to annual campaign? Without them, you have no fundraising information, no campaign data, no volunteer information. The lifeblood of the nonprofit is its lists.

Data 56

Data Time Social Media Facebook 56

Tech Soup

SEPTEMBER 5, 2014

We recently shared how the American Childhood Cancer Organization (ACCO) used Teespring to raise over $43,000 through Teespring campaigns. It includes blogs: Post a blog to advertise the latest products for donors to purchase, or share your organization’s story of how funds were used to support your cause.

Cancer 50

Cancer Experiment Support NPO 50

Qgiv

MAY 11, 2021

What’s more, the cancellation of in-person events halted the highest-earning campaigns for many organizations. According to Qgiv’s 2020 Navigating the Unknown Report , (which analyzed both NPO and donor 2020 activity compared to the previous year), 25.3 Encourage Employee Matched Giving Campaigns as a Remote Team Building Exercise.

Local 52

Local NPO Campaign Business 52

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Social Media 45

Social Media Demographics Online Advocacy 45

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Social Media 34

Social Media Demographics Advocacy Online 34

NonProfit Hub

MAY 2, 2017

7 Best Practices to Create a High-Traffic Campaign Website . 5 Web Design Trends and How Your NPO Can Take Advantage . For many nonprofits, email is the best way to garner funds and to get the word out about your cause. How to Launch Your Nonprofit Website . 7 Ingenious Fundraising Ideas to Raise Money Online . Email Marketing.

Library 64

Library Marketing Nonprofit Social Media 64

Tech Soup

OCTOBER 26, 2012

campaign asking your social media friends to contribute generously via online payment processing solutions. Upload short video clips to promote your cause. Share your online campaigns with third party sites. planning your Giving Tuesday fundraising activities now! Fundraising Ideas and Tools. raising funds.

Giving 54

Giving Fundraising Program Social Media 54

Media Cause

DECEMBER 6, 2023

Much like NPOs’ annual reports, we focused our Impact Report on telling powerful stories, delivering transparent data, and showing meaningful results. Each year, we’d spend months gathering inputs from various campaigns and initiatives, and connecting the dots to demonstrate the impact that they had on our client’s missions.

Report 64

Report PDF Donor Content 64

NonProfit Hub

SEPTEMBER 25, 2015

Take the Share a Coke campaign, for example. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. So tell us, has your organization ever launched an integrated marketing campaign?

Integration 28

Integration Practice Profit Marketing 28

Nonprofits Source

AUGUST 18, 2023

The smoother the transition, the quicker your team can begin driving matching gifts for your cause. DtD syncs up with your CRM, has a dashboard, allows customizable automated emails, and has numerous other features that will help your NPO easily track and grow your gift-matching revenue.

Gift 52

Gift Nonprofit Donation Fundraising 52

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” So Id say try to be as creative as possible, and get the advice of people who know the audience well not only from an NPO perspective, but from a tech/2.0 During the Fem 2.0 perspective as well. Great post!

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 4, 2009

Competing for dollars and donors mean: 1) understanding the new ways in which users think about supporting your cause online and donating, and 2) having a presence in those places where your existing supporters, and potential new supporters, are gathering. Only one team can prevail – who will it be? You be the judge, NTC!

Social Media 28

Social Media Advocacy Conference Online 28

Connection Cafe

DECEMBER 1, 2009

Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final four weeks of the year – giving an estimated $4B online. Hopefully you are executing a well thought-out and designed year-end campaign and are ready to engage these consumers as donors.

Online 31

Online Giving Research Social Media 31

Connection Cafe

JANUARY 13, 2017

With a new year, many nonprofit organizations are gearing up their digital marketing campaigns to spread the word and hopefully increase their impact on the world. But still, many struggle with how best to spread the word and gain traction for their cause. Even harder still is to show why your NPO does what it does.

Volunteer 20

Volunteer Story Social Media NPO 20

Media Cause

APRIL 22, 2021

When I shared this initiative with Eric Facas, one of our co-founders at Media Cause, his initial reaction to the video was the same as mine: “F*CK. Specifically in the NPO space, we see a lot of power in coalition-building. This is such an important issue, and the campaign had the potential to drive monumental awareness AND action.

Impact 98

Impact Create Social Advocacy 98