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A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. P2P campaigns arent complicated, but they do require a bit of planning to get off the ground. What are you asking supporters to do?
When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support. You don’t have to compete with political campaigns for donors’ attention because GivingTuesday offers a major opportunity for nonprofits to capture their support.
Advocates may not always be able to give in-person time or money, but they help spread awareness and strengthen the cause through their online engagements. Liking, commenting on, or sharing content from nonprofits with similar causes or within the same locale fosters a supportive network and broadens the organization’s reach.
As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.
Daffy.org launched Daffy Campaigns, a giving solution that helps anyone raise money for the charities and causes they care about. Whether you’re fundraising for a global charity or a school booster program, Daffy Campaigns supports fundraising for nearly any nonprofit.
Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). The truth is that the majority of an organization’s audience believes in the cause and wants to support it.
Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Camden Catholic High School held a peer to peer fundraising campaign for their school giving day to support their athletics programs.
But if youre a fundraiser for a nonprofit organization or school in the midst of an unfolding disaster, you can do more than raise money. Recovery campaigns will follow. Heres how you can shift your focus from raising money to forging deeper connections in a crisis. That includes you and your organization. Show the images.
Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online. It allows eligible nonprofit and individual accounts to raise money without leaving Instagram! . Fill in the details for your campaign. . Here are 6 ways. .
By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.
When it comes to running a successful campaign, having the right fundraising tools can make all the difference. Whether you’re a small nonprofit or a large organization, these fundraising tools are designed to make your next campaign your best one yet! It is also simple to set up with CauseVox!
By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Use messaging that empowers supporters to join those already fundraising, and include details about how starting a fundraiser can impact your cause.
Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. According to The State of Modern Philanthropy 2021 , “The median amount raised by events in which attendees raise money on behalf of an organization through peer-to-peer fundraising pages, typically is 4.5 Sounds good, right?
By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Giving Tuesday campaigns require planning, effort, and lots of attention!
By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. Crowdfunding helps you raise money for issues that are central to your organization and offset any costs not covered by your budget or other fundraising efforts. 4) Write a captivating fundraiser story.
By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media.
By Paige Kutliek , SEO Manager at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features , such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Use the proceeds from ticket sales for your latest fundraising campaign.
They bring together communities, create unmatched energy, and tend to be big money makers and great at spreading awareness. Not only does hosting your event online make your supporters feel more connected to your cause, but it also puts your event front and center where they’re already at – on their computer or mobile devices.
Linking your campaign pages to this payment method opens your nonprofit to a new world of supporters and currencies, exponentially increasing the importance of all that new donor data as it’s dropped in your donor CRM. 2)Apple Pay. Apple Pay is one of the most convenient payment methods available to buyers—or donors—anywhere.
There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this? 2) Make it urgent.
GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. This means that personal recommendations and shared experiences can significantly influence someone’s decision to support your cause.
Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” You only have so many staff members, so much money and so much time in a day. This is a mistake that costs non-profits valuable time and resources. You Have Limited Resources – Don’t Waste Them!
Estimated Reading Time: 3 minutes Peer-to-Peer Fundraising: A Fresh Take for 2025 Did you know that peer-to-peer fundraising campaigns are reported to raise 35% more than traditional campaigns? As fundraising evolves, so does the potential for peer-to-peer campaigns. What Is Peer-to-Peer Fundraising?
Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.
It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. How much money do you need to raise?
Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met. Social media is a great tool to showcase your impact, help supporters understand the challenges they can help solve and build an authentic community around your cause.
Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. People don’t just want to know that their donation is helping a broader cause. See why hundreds of charities are choosing GoFundMe Charity to raise funds for their cause. And there’s a reason for that.
Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Maybe you’ve saved money from the prior year by utilizing more volunteer power, or perhaps you’ve cut expenses associated with a fundraising event. So how can you predict what you’ll raise? 1) Pledges.
These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). 7) Crowdfunding campaigns that benefit individuals are growing in popularity worldwide. 11) Donors are very involved with their favorite causes and charitable organizations offline.
Cause marketing is similar to this mutually beneficial relationship, but it takes the partnership to the next level. Instead of collaborating on a single event, your nonprofit and its corporate partner merge marketing stra tegies for an entire campaign to spread awareness of your cause. What is cause marketing?
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. In this environment, building a community of loyal advocates for your cause is more important than ever before.
I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. When you speak from a place of genuine passion for your cause, donors are more likely to connect with your message.
By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. This synchronizes data across your operation, automates process, improves analysis and reporting, and saves time and money.
After all, there is nothing more disappointing than contributing hard-earned money to what looks like a good cause, and then having absolutely no idea whether it made any difference. When supporters see that their generosity truly matters, they’re much more likely to give again, give more, and publicize the cause.
With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.
In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause? Can fundraising campaigns be tailor to various donor profiles? How many projects were launched?
By going virtual and asking your current supporters to share your campaign and cause widely, your 5K, gala or auction can reach people just about anywhere around the world, helping to advance your cause and bring in more new donors. Virtual fundraising events can raise a lot of money, some even surpass their in-person version.
Promote your quarterly Impact Reports in your print campaigns. 3) Prioritize your email campaigns. . Every Saturday or Sunday send a one-topic re-engagement email (event, blog post, fundraising campaign, etc.) to your unengaged subscribers: Added before 60 days + Have not opened any of your last 20 email campaigns.
They ARE wasting their time by showing up at the last minute, lamely posting a link asking for money. Look, Giving Tuesday requires planning, like any other fundraising campaign. Remember that lots of other nonprofits are raising money on the same day and yes, there is competition. They shouldn’t even bother.
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors.
Donating money has increased in 2017 among those donors from developed nations (from 40% in 2016 to 42%), but has declined among developing countries (from 25% in 2016 to 24%). For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). International Giving. Peer-to-Peer Fundraising.
Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Text-to-give and mobile giving are like poodles and dogs.
If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.
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