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How to Win the Story Wars

Care2

While arming your supporters with important facts is certainly useful, you also must share powerful stories that inspire them to get even more involved in your movement and cause. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all.

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Trump’s new tariffs: How key U.S. trading partners are reacting

Fast Company Tech

Fiji criticizes tariffs as ‘disproportionate’ and ‘unfair’ Among the small island nations of the South Pacific Ocean, a few were singled out for higher tariff rates than the 10% baseline. Fiji’s biggest export to the U.S. is bottled water, with its most famous brand Fiji Water owned by a U.S.

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