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Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer?
Our focus is on campaigns that had a significant social media component, because we believe that this communication medium is an accelerator since the failures are often much more spectacular and widely reported. Take for example, “Buckets for the Cure” fund-raising campaign where Susan G. For each $5 bucket (pink!)
Tammy Moloy is a guest contributor for Nonprofit Hub, and a Senior Consultant with Ashley|Rountree and Associates, a leading regional non-profit consulting firm based in Louisville, Kentucky. Development staffers are spending countless hours brainstorming the next big social media campaign. Judgment and Decision Making, Vol.
Komen Foundation , a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G. All the visuals are linked to Allison’s campaign. Absolutely nothing.
Kentucky Sen. His audience only grew during the COVID-19 pandemic , when Kennedy devoted much of his time to a nonprofit that sued vaccine makers and harnessed social media campaigns to erode trust in vaccines as well as the government agencies that promote them. Kennedy, too, has called for a staffing overhaul at the NIH, FDA and CDC.
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