NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Gift Campaign Practice Strategy 261

NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Gift Campaign Relationship Build 263

NonProfit PRO

SEPTEMBER 19, 2022

Here are three ways you can ensure a successful year-end campaign. Giving Tuesday officially launches the end-of-year giving, and is a great opportunity to connect with current and potential constituents to keep your cause top-of-mind during the season of philanthropy.

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NonProfit PRO

OCTOBER 5, 2023

As four out of five nonprofits now either have a text messaging program or are planning to start one, some nonprofits will add text messaging to their year-end campaign for the first time this year. Here are some tips on how to integrate text messaging into your omnichannel campaign.

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NonProfit PRO

MARCH 26, 2024

Conducting research is a best practice before starting a major fundraising campaign. Here's how to get the most out of this process.

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NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

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Nonprofit Tech for Good

AUGUST 1, 2021

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Camden Catholic High School held a peer to peer fundraising campaign for their school giving day to support their athletics programs.

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NonProfit PRO

NOVEMBER 7, 2023

Daffy.org launched Daffy Campaigns, a giving solution that helps anyone raise money for the charities and causes they care about. Whether you’re fundraising for a global charity or a school booster program, Daffy Campaigns supports fundraising for nearly any nonprofit.

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Nonprofit Tech for Good

JUNE 20, 2022

Official Rules: Your sweepstakes must have official rules that detail the terms of the campaign. Our all-in-one fundraising and events platform and ready-made campaign templates make setting up your sweepstakes fundraiser a snap. In the ease-of-use department, a sweepstakes campaign definitely comes out on top.

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NonProfit PRO

MAY 10, 2024

Give In May began its annual online fundraising campaign to boost nonprofits supporting Asian American and Pacific Islander communities.

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NonProfit PRO

APRIL 18, 2023

Managing successful paid advertising campaigns with tight budgets and limited resources can be challenging. Fortunately, there are several platforms with programs that offer exclusive resources to nonprofit organizations to help them further their mission.

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NonProfit PRO

AUGUST 8, 2023

With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.

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Mail Campaign Donation Mind 245

NonProfit PRO

NOVEMBER 28, 2022

One of the strongest indicators of whether a capital campaign to fund a large project will be successful is the nonprofit organization’s history of successful annual fundraising.

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NonProfit PRO

JUNE 9, 2023

Here’s how The Salvation Army has innovated its fundraising efforts, including adding digital payment options to its iconic year-end red kettle campaign.

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Campaign Digital Fundraising Process 259

NonProfit PRO

MAY 15, 2023

During this webinar we’ll cover how to craft a successful communication strategy for major giving campaigns. Chad Paris of ParisLeaf and Ben Miller, SVP of Data Science & Analytics at Bonterra, will provide insights into messaging, materials, partners, and tools needed during each phase of the campaign.

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NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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Contact Campaign Marketing Nonprofit 211

Nonprofit Tech for Good

SEPTEMBER 17, 2023

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Pretty cool, huh? 4) Cost / Conv.

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NonProfit PRO

APRIL 26, 2024

Join us on April 30th at 3:30pm EST for an exclusive panel conversation with nonprofit leaders who have achieved remarkable campaign, event, and fundraising success. Don't miss out on this transformative journey, register now!

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NonProfit PRO

APRIL 19, 2024

Join us on April 30th at 3:30pm EST for an exclusive panel conversation with nonprofit leaders who have achieved remarkable campaign, event, and fundraising success. Don't miss out on this transformative journey, register now!

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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NonProfit PRO

JUNE 7, 2023

GolfStatus, a technology platform for nonprofit and charity golf fundraisers, is teaming up with its giving partners at Dormie Network and Dormie Network Foundation for the "Play It Forward" campaign to give back to organizations that are using golf to drive impact.

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Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Mail Campaign Fundraising Program 288

NonProfit PRO

JUNE 14, 2022

It’s no secret that Facebook and other ad platforms don’t perform as they did in the past. An overwhelming demand for data privacy has resulted in new personal information safeguards, giving these ad platforms a more limited understanding of our behaviors.

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Results Campaign Fundraising Platform 278

NonProfit PRO

DECEMBER 19, 2023

NonProfit PRO spoke to nonprofit professionals to get a look at their GivingTuesday outcomes and new approaches to year-end giving.

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NonProfit PRO

MAY 23, 2023

is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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NonProfit PRO

MAY 31, 2023

The largest point-of-sale fundraising efforts by American retailers collected $749 million in consumer donations in 2022, a 24% increase from 2020, according to the biennial "Charity Checkout Champions" study released by Engage for Good.

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NonProfit PRO

OCTOBER 29, 2024

Because nonprofits place great emphasis on year-end campaigns, it’s crucial to understand how year-end fundraising is shaping up this year.

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NonProfit PRO

NOVEMBER 27, 2023

In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.

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Marketing Fundraising Campaign Mind 299

NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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NonProfit PRO

NOVEMBER 7, 2023

Even if you’re behind on planning your year-end fundraising campaign, you can keep your efforts on track and raise critical funds when it counts the most. Here's a checklist to help you achieve your year-end goals.

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NonProfit PRO

OCTOBER 5, 2022

A feature of most year-end campaigns emphasizes the tax benefits of charitable giving. . Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well.

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NonProfit PRO

JUNE 3, 2024

Here’s a recent success story of a development director who created and executed a five-year campaign. She got her board inspired to cultivate donor relationships and engage in their fundraising mission with these five steps.

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NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

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