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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

FEBRUARY 27, 2024

The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. Should I keep deeply lapsed donors in my communication stream? You need to age-stratify your list and keep older lapsed donors in your communication stream. You have a 2.2%

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