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And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.
One way to get organized and more strategic is to use an editorial calendar. An editorial calendar provides you with a broad overview of your whole content marketing plan and outlines exactly what needs to be completed when. Here are six steps to getting your editorial calendar started. Make your calendar shareable.
The tech underground model (loose yet organized affiliation of npo techs who share skills and back each other up) is one of the good models out there. While onsite, I put reminders on my smartphone calendar to make sure I do critical things during my next ‘free time,’ or I send myself an email to do it at home that night.
Tweet out industry articles and include your own insights (and use appropriate hashtags so that your tweet will be findable for those doing Twitter searches). Your board members have the power and influence to generate a lot of buzz for your NPO, but you can’t expect that to “just happen.”
Other bright spots include: Continued improvements to the NetSquared website , including the ability to automatically detect the location of visitors for more accurate search results. To find your closest group, search for your city on the NetSquared website. Tokyo, Japan: 「ポケモンGO x NPO」をみんなで企画会議! #PokemonGOForGood ! -
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