The Power of Calendar Co-Branding: UNICEF’s $180M Halloween Success Story
Whole Whale
OCTOBER 31, 2024
It started with a Philadelphia Sunday School class collecting coins instead of candy. co-branded calendar campaign (n.) /koʊ Usage: "UNICEF's Halloween campaign is a classic co-branded calendar campaign, having successfully attached its fundraising mission to the existing tradition of trick-or-treating."
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