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Start with a Social Media Editorial Calendar In order to plan out your social media, you first need to create an editorial calendar. An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Don’t let this term scare you.
Here are 3 among the many types of examples of Lost Dollars and Relationships driven by Dirty Data: 1) Contact info changes but is not updated in the system => communication stops & dollars stop. Donor makes a small gift instead of a large gift and allocates balance to other orgs. Bye Bye large end of year gift.
Up to you & the culture of your org- maybe add initials. for up-to-date contact info, credentials, skills of volunteers, as well as a place to connect. I think you do need basic social media guidelines for your org. Look to other orgs for examples. Use an editorial calendar to help manage your social media activities.
Also, when someone uses or wears your merch, they’re effectively increasing visibility to your cause and promoting your org. Be sure to have a link to your campaign page on your description or info page. Pro Tip: Plan your social media content using a social media calendar and/or templates and schedule out posts to save time.
It’s right inside the lobby of all the big org headquarters buildings, and, you know, theaters and whatever, educational institutions. Just be willing to explain that, but that relentless contact info capture at events is essential. Reserve time on your calendar for this to make sure you have the time to do it.
This can be 4 emails a year dedicated to sponsors who give the org $10K or more. You can create small posters for sponsor businesses to show off that they are giving back and sponsoring your org, team, project, or campaign. Swag or merch: calendars, printables, planners, notebooks. These need not look like a commercial.
Do you have to change your existing plan because I know a lot of people are going through a strategic planning process right now, especially those who have a fiscal year that just started or perhaps you’re looking at the end of the calendar year and aligning those priorities with organization and client needs? Is it phone, e-mail?
And I’m not talking about specific donor, I’m talking about in terms of your work calendar. Harvey: When I worked in international development, we said, okay, this org, we’re spending 8% on administration, this organization spends only 4%. That was some awesome, awesome info.
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