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The complete year-end guide to maximizing matching gifts

EveryAction

Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

It’s your job to remind folks who’ve not yet renewed or fulfilled on their pledges that it’s time to do so. They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Please put it on your calendar for next year as a ‘must do.’

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15 Top Takeaways From The Year-End Fundraising Fair

CauseVox

CauseVox’s Pledge Now, Pay Later Feature. Create a direct mail and email calendar and checklist. Before acknowledging gifts, do your research! Pixel can also help you create lookalike audiences, groups of people who don’t know you yet, but may be interested in your mission or brand. The Structure of Google Ads.

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4 Ideas for Incorporating Text to Give in Your Fundraiser

Get Fully Funded

For example, donors who submit a pledge or donation at an auction can see their name and gift appear on a large scoreboard, complete with a fundraising thermometer, if your software supports this. When you’re ready to add text-to-give to your next fundraising campaign, research a provider that best fits your needs.

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15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

Make sure you’re tailoring your messages to different groups of people by creating multiple contact lists, like a segment of new supporters and a segment of longtime supporters. Plus, you’ll get free publicity for your campaign and tap into a whole new group of supporters—the news station’s audience. Build your campaign contact lists.

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How to Send a Nonprofit Appeal and Get Results

Get Fully Funded

And do you really want these 2 groups to be part of your regular mail stream? Who you mail to depends on the timing of your mailing, how close it is to other fundraising activities, and what else you have planned, so check your fundraising plan and activity calendar to see what makes the most sense for your situation.

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3 Lessons Arts & Cultural Organizations Can Learn from Retail

Connection Cafe

Recently in the news we’ve seen Starbucks piloting reusable cups at the Gatwick airport, Zara pledging that 100 percent of the cotton, linen and polyester they use will be either be more sustainable, organic or recycled by 2025 and even the giant Walmart investing in renewable energy by subscribing to solar gardens.

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