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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Segmentation refers to dividing supporters into groups based on shared characteristics. Personalization.

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The complete year-end guide to maximizing matching gifts

EveryAction

In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. Millions of donors qualify for matching gifts, but the vast majority of this group ( an estimated 78% ) are unaware of the opportunity.

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You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

Allegiance Group

However, focusing your advertising budget on the end of the calendar year comes with several challenges. They may want to receive perks or premiums, or they might want to learn more about your research and innovation. If you need help crafting a year-round advertising campaign, reach out to Allegiance Group + Pursuant.

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5 Donor Cycle Stages: A Quick Guide

Qgiv

This process typically includes researching individuals or organizations that align with your mission and have a history of philanthropic giving. Research Once potential donors are identified, the next stage of the donor life cycle is research. Solicit Solicitation is the donor cycle stage where you formally ask for a donation.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Create a calendar of Asks. And there is nothing wrong with using a paper desk calendar, if that’s your jam.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple! Don’t count on them remembering.

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