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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The M+R report highlights that November is the biggest month for Facebook Fundraisers, accounting for nearly a quarter of yearly revenue in 2018, so there’s no better time than right now to evaluate and refine your plan.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Evaluate your current fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

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Nonprofit Fundraising Strategy: Guide, Best Practices, & More

Qgiv

As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. Several online fundraising solutions can be integrated into email campaigns, text-to-donate drives, and more to make your marketing plan more effective.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Virtual Fundraising Event Email Promotion.

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

Evaluate ad performance and make adjustments. Well, you’ll need to evaluate the effectiveness of that ad spend and make adjustments to make sure you’re getting the best return on your investment. So to gauge effectiveness look at the following metrics. Must-know metrics. Email marketing tips. The basics.

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

An unread email. Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. The one thing you can control from the list above is the email subject line. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails.

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