Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

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Channel Marketing Donation Giving 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Mail 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2014

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?” Why this gap? Kudos to @petsuppliesplus. Dave Cutler (@CutlerDave) October 28, 2014.

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Channel Social Content Studies 135

Media Cause

OCTOBER 17, 2022

Create a Content Calendar. A content calendar will help ensure you have new content in the pipeline and are publishing at the most relevant times. The post How to Optimize Content for SEO Across Channels appeared first on Media Cause. A similar keyword strategy for organic visibility on search can be rolled out on social media.

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Content Channel Search Case Study 52

Nonprofit Tech for Good

JUNE 18, 2012

Google+ Hangouts need to be planned and promoted like any other event, so for those of you that would like to help me experiment with the Google+ Hangout tool set, please mark your calendars: Date: Tuesday, July 12, 2012. Time: 1pm-2:00 EDT. Cost: Free. Moderated By: Heather Mansfield.

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.orgSource

JULY 3, 2023

With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. He recommends building a promotional calendar that engages members at all points of their journeys, especially younger generations. “A Soliciting sponsorship could allow you to monetize the same product twice.”

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Video Communication Create Strategy 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2013

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. Social Media Image Sizer: You can also create text overlay images for other social channels like Twitter or Pinterest easily as well. You are on a roll!

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Channel Content PowerPoint Tools 135

Nonprofit Tech for Good

OCTOBER 17, 2023

Develop a content calendar that outlines when and what type of content you’ll post. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier.

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Social Media Media Social Influence 330

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

That’s where she shared Editorial Calendar Template , an online spreadsheet. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Earned Media is Dead. Content is King.

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Calendar Voice Chart Content 109

Connection Cafe

FEBRUARY 26, 2019

The Google Calendar crammed with notes to share this on social and send that email. We’ve tried piecing together editorial calendars and sharing them with the team for feedback, only to watch them get edited to shreds. In trots your handsome hero: the editorial calendar that actually works. The daily scramble. The Evernotes.

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Calendar Story Create Template 33

.orgSource

JULY 22, 2024

Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. And, if you would like advice personalized to your leadership style and organizational culture, don’t hesitate to book time on my calendar for a discovery conversation.

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Associations Phase Exercise Leadership 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch.

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Calendar Measure Strategy Template 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

One of the most important exercises I do is a “Fishbowl” where participants go through the process of generating ideas for an editorial calendar. The LightBox Collaborative 2013 Editorial Calendar is here! And we look forward to hearing your tips on how you customized your 2013 editorial calendar.

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Calendar Tunisia Content Strategy 120

EveryAction

JULY 31, 2023

Many donations remain eligible for matching until the end of the calendar year, so year-end matching gift marketing empowers organizations to make the most of recent and past donors to match and secure additional funding. We recommend implementing a multi-channel engagement strategy that meets donors where they are.

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Gift Guide Calendar Philanthropy 201

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Content Calendar. Why create a content calendar? Listening Dashboard. Save time looking for news.

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Social Media Management Media Social 249

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

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Facebook Los Angeles Online Effective 268

EveryAction

JANUARY 13, 2023

From GivingTuesday to the start of the new year, nonprofits are focused on communicating with donors, sharing the organization’s successes and plans for the year ahead, and meeting their fundraising goals so they can be ready to power their purpose when the calendar flips. 24 through 31.

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Flash Analytics Raise email 164

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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Analytics Marketing Taxonomy Module 169

sgEngage

AUGUST 2, 2022

For many nonprofits this day has become their biggest giving day, and a “can’t miss” holiday on the calendar. Go multi-channel. Making use of multiple channels will ensure non-profits get the most eyes on their GivingTuesday campaign, and will improve their success! But it doesn’t have to be!

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Channel Offline Calendar Charity 76

Get Fully Funded

SEPTEMBER 6, 2022

Start with a Social Media Editorial Calendar In order to plan out your social media, you first need to create an editorial calendar. An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Don’t let this term scare you.

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Social Media Structure Media Social 124

Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. Spend some time looking through all the awareness day events throughout the year by using a 2023 awareness day calendar. Create Your Own 2023 Awareness Day Calendar. Turning Awareness Days Into Action Plans.

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Awareness Calendar Nonprofit Issue 75

CauseVox

DECEMBER 2, 2024

By now, GivingTuesday has become a fixture on nonprofit calendars, inspiring generosity worldwide. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. To keep their attention, you’ll need to meet them across multiple channels.

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Campaign Fundraising Gift Reflection 52

The NonProfit Times

NOVEMBER 20, 2024

Online giving has accelerated during 2024, with the average reported online gift (with two months left in the calendar year) coming in at $373, up from $178, and overall average value of online donors nearly doubling from $224 in 2023 to $417. Overall, the percentage of online donors rose to 16.1% during 2024 from 14.6%

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Philanthropy Professional Tech Donor 52

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Analyze past giving patterns, contribution frequency, and preferred donation channels. The resulting figure will be the amount you need to raise through other fundraising activities during the upcoming calendar year.

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Develop Calendar Nonprofit Retention 75

Tech Soup

NOVEMBER 24, 2021

In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit. When people research a cause they are interested in, the two main channels they use are Internet searches and social media.

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Content People Audience Calendar 65

The NonProfit Times

NOVEMBER 19, 2024

A donor funnel defines a static plan in which messaging is pushed out based on calendar or campaign timing. While content may include some personalization, such as merge fields for a first name, the content is developed and delivered through specific channels, regardless of a donor’s interest or decisions. You must be discoverable.

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Audience Donor Influence Map 59

NonProfit Hub

NOVEMBER 12, 2014

One way to get organized and more strategic is to use an editorial calendar. An editorial calendar provides you with a broad overview of your whole content marketing plan and outlines exactly what needs to be completed when. Here are six steps to getting your editorial calendar started. A YouTube channel? Instagram?

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Calendar Content Track Marketing 49

Neon CRM

JULY 27, 2023

These donor personas are also important for determining what type of channels you’ll use to connect with different groups of supporters. Meanwhile, someone who is more like Anna will prefer to interact on social media channels like Facebook or Instagram. This is where the content calendar comes in.

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Communication Develop Calendar Conservancy 52

sgEngage

OCTOBER 23, 2024

He was facing a significant tax liability if he didn’t get this completed before the calendar rolled into January. This allowed him the complete deduction in that calendar year. Needless to say, this created an “all hands-on deck” moment.

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Gift Strategy Calendar Charity 73

Bloomerang

OCTOBER 11, 2024

Elevate GivingTuesday campaigns using data GivingTuesday isn’t just another day on the calendar; it’s a high-stakes moment where every dollar counts. Tactic: Segment your donors into groups based on how often they give, how they engage with your organization, or the communication channels they prefer.

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Campaign Data Strategy Test 92

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Greater Giving

JANUARY 9, 2024

Let’s take a look at 15 Fundraising revenue streams your nonprofit can utilize when planning your annual fundraising calendar. Relying on a single fundraising channel can be limiting and may not capture the full potential of support available. These campaigns can run solo, in tandem, or over-lap at times.

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Stream Impact Fundraising Channel 81

Nonprofit Tech for Good

MAY 13, 2020

Between Zoom video calls, dozens of Slack channels, and the (occasional) TikTok video with the kids, information is speeding past our cerebral cortex at an alarming rate. With an online community, you can ditch the separate WordPress blog, the calendar system, and all of the plug-ins. What’s the antidote?

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Benefit Organization Files Nonprofit 266

Nimble AMS

SEPTEMBER 20, 2022

With your staff thought leaders, organize a content calendar to create a steady stream of news, industry information, and commentary to keep members engaged. Consider strategizing with your ambassadors, having them each oversee a specific member sub group or channel. Try connect ing ambassadors with a sub group they find interest ing.

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Community Online Guidelines Retention 130

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Here are easy-to-implement content ideas to help fill out your social media calendar.

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Social Media Content Ideas Media 93

M+R

JULY 27, 2023

in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY). Across all digital channels, the test group gave 22% more revenue per donor! That’s not the shocking part.

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Fundraising Test Advocacy Metrics 52

Get Fully Funded

JANUARY 9, 2022

If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Use your personal social media channels to let your friends and family know about your work. Create a calendar of Asks.

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Structure Question Fundraising Calendar 122