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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

One way to get organized and more strategic is to use an editorial calendar. An editorial calendar provides you with a broad overview of your whole content marketing plan and outlines exactly what needs to be completed when. Here are six steps to getting your editorial calendar started. Make your calendar shareable.

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Three Overlooked Elements of Search Engine Optimization

Byte Technology

For non-profits, much has been written about the importance of an efficient and effective website, that vital and all-encompassing portal connecting cause to cash, values to volunteers and so much more.

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Advice for Consultants - Part 2

Robert Weiner

The tech underground model (loose yet organized affiliation of npo techs who share skills and back each other up) is one of the good models out there. While onsite, I put reminders on my smartphone calendar to make sure I do critical things during my next ‘free time,’ or I send myself an email to do it at home that night.

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Five Ways to Build Your Nonprofit Brand’s Buzzability

NonProfit Hub

This can be both a blessing and a curse, especially when you want to establish yourself as a thought leader or credible resource for your cause. Simply recruit and assemble a team of people who are excited about your organization and committed to its cause, and train them to be your nonprofit brand evangelists.

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5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan

NonProfit Hub

If you haven’t started with social media yet and have nothing to review, this is a great time to realize the potential that you have with your digital presence and start thinking about the message you want your NPO to convey. First, reach the people who are already supporting your cause and keep them engaged. Know Your Audience.

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Annual Report burnout is real. We’ve got the antidote.

Media Cause

Instead of continually trying to create bigger, bolder, more immersive reports every year, we recommend doing the opposite: p aring back your annual report effort into a simplified, downloadable PDF, or even an “always-on” website page like we’re doing at Media Cause. appeared first on Media Cause. We’ve got the antidote.

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Why Integrated Marketing isn’t Just a For-Profit Practice

NonProfit Hub

Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Obviously, if you are going to invest time and money into a marketing campaign, you want to see a high return both in terms of money and awareness of your cause.