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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

Test 52
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Summertime and the season is busy

M+R

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. Hope to see you around!

Business 105
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How to Measure the Effectiveness of your LMS for Government Business Goals

Gyrus

How to Measure the Effectiveness of your LMS for Government Business Goals GyrusAim LMS GyrusAim LMS - In the world of rapidly changing information and training requirements , don’t you think it is important for your organization to be prepared for the challenges of the future? See ( link ) for information about how to do Tree Testing.

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How to Measure the Effectiveness of your LMS for Government Business Goals

Gyrus

How to Measure the Effectiveness of your LMS for Government Business Goals GyrusAim LMS GyrusAim LMS - In the world of rapidly changing information and training requirements , don’t you think it is important for your organization to be prepared for the challenges of the future? See ( link ) for information about how to do Tree Testing.