Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

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Trend Fundraising Digital Marketing 334

Fast Company Tech

MARCH 18, 2025

In an increasingly post-literate world , companies continue to turn to video to communicate with key stakeholders, and two of this years business services honorees help enterprises produce streamable content more efficiently. Today, companies of all sizes, from mom-and-pop shops to venture-backed unicorns, are using SimpleClosures platform.

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.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. One unpleasant experience jumpstarts the leap to another platform, product, or service.” Unlike many businesses, we have always been focused on member retention.

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Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing.

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Marketing Tech Sponsor Registration 225

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. All that’s needed is a 360-degree shift in how you view your business universe. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

APRIL 14, 2025

Once the linchpin of donor and constituent engagement, the CRM landscape is experiencing significant upheaval and these platforms are no longer being viewed as the single-source-of-truth they once were. Are these platforms powerful and extensible?

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Nonprofit Map Donor Integration 131

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

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Analytics Marketing Taxonomy Metrics 169

TechCrunch

OCTOBER 19, 2022

Millions of small and medium businesses still operate inefficiently due to dependency on manual processes, which limits their capacity to grow and scale; this is despite contributing to about 48% of Nigeria’s GDP in the last five years, But the tide is turning.

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TechCrunch

DECEMBER 14, 2023

Pan-African e-commerce platform Jumia has disclosed its intention to discontinue its food delivery service, Jumia Food.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Sponsor Tech Social Media ROI 290

Achieve

OCTOBER 25, 2024

On the businesses’ side, Double the Donation’s statistics speak for themselves: 55% of employees say they would take a lower salary to work for a socially responsible company. Nonprofits and businesses alike understand that CSR is here to stay. Takeaways for Businesses Adopt an ESG approach. Track ESG impact.

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Trend Business Nonprofit Gift 52

TechCrunch

NOVEMBER 29, 2023

We knew it was coming, but stock-trading platform Robinhood is finally open for business in the U.K. — its first international market since debuting in the U.S. more than a decade ago.

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Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Sending an email promoting text opt-in.

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Campaign Marketing Nonprofit Social Media 52

Association Analytics

JULY 13, 2020

The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs.

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Retention Education Profit Associations 236

Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. Offering your stakeholders transparency in how you manage your business helps to ensure confidence in your organization overall.

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ROI Demonstration Nonprofit Metrics 350

Fast Company Tech

MARCH 25, 2025

After we talked about cross-departmental networking, she connected with our marketing team and discovered they needed help interpreting customer data. Retaining overqualified talent isn’t just about avoiding disengagement, it’s about turning their expertise into a competitive advantage for the business.

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Work Roles Skills Consultant 99

Fast Company Tech

MARCH 3, 2025

In a memo to Autodesk employees , CEO Andrew Anagnost said the layoffs were driven by several factors, including the company reshaping its Go-to-Market (GTM) organization and its acceleration of investments in artificial intelligence. That equates to about 70 jobs lost out of the 858 employees the company had in September 2024.

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Job Tech Colorado Industry 131

Nonprofit Tech for Good

NOVEMBER 19, 2022

By Kyle Brown , COO at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. The stock market has created immense wealth for millions of households. Donors can deduct the fair-market value of the gifted stock on tax returns. Giving Season is upon us and the clock is ticking.

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Donation Websites Gift Donor 357

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Does it fluctuate?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

AUGUST 21, 2024

By Evan Johnson , Content Manager at Mobile Commons – a mobile messaging platform purpose-built for nonprofits to spread their message and engage with supporters. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

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Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

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Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. It’s also a great marketing campaign for the main event. That brings us to the state of nonprofit fundraising today. 4) Live auctions.

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Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. In its infancy, texting was how people communicated with close friends and family members, not businesses and organizations. But times are changing.

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Communication Donation Tools Tech 312

TechCrunch

SEPTEMBER 10, 2022

Africa is the world’s third fastest-growing crypto market, with crypto adoption increasing by more than 1,200% over the last two years. Earlier this year, Bitmama had fewer than 20,000 users across both platforms. Revenues come from margins on the transactions its users perform on the platform.

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Africa Nigeria Marketing Kenya 145

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Las Vegas Conversation Cancer Interaction 251

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign. Sharing contents to social media platforms.

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Conversation Rate Websites Social Media 246

Nonprofit Tech for Good

AUGUST 16, 2018

Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. 1) Marketing Automation/Giving Automation.

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Trend Digital Fundraising Donor 279

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Giving Nonprofit Google 260

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. The platform has over 35,000 users. There is no neutral.

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Tech Online Gartner Digital 221

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Additionally, with many businesses and services temporarily closed due to COVID-19, make sure to check on any restrictions on the donated item.

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Virtual Personal Fundraising Tips 283

VentureBeat

MARCH 12, 2025

Forge, the platform for community-driven game marketing and engagement, today announced Forge Direct, a kind of self-service gamified hub that allows game developers to launch fully customizable, feature-rich community portals.

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Community Game Websites Platform 111

Fast Company Tech

MARCH 3, 2025

After 23 years as part of advertising and marketing services holding company IPG, creative agency R/GA bought back its independence through a new partnership between R/GAs global management and private equity firm Truelink Capital. To really look at a longer horizon for how we think about our business.

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Google Global Reddit Skills 116

.orgSource

SEPTEMBER 10, 2024

Sharon Rice,orgSource Managing Director of Business Strategy, described the situation like this. “AI Virtual and hybrid events, webinars, and online forums are essential platforms for growing community ties despite busy lifestyles. Using data analytics and business intelligence you can identify subtle variables in behavior.

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Technology Collaboration Interaction Associations 251