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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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How to Measure the Effectiveness of your LMS for Government Business Goals

Gyrus

How to Measure the Effectiveness of your LMS for Government Business Goals GyrusAim LMS GyrusAim LMS - In the world of rapidly changing information and training requirements , don’t you think it is important for your organization to be prepared for the challenges of the future? See ( link ) for information about how to do Tree Testing.

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How to Measure the Effectiveness of your LMS for Government Business Goals

Gyrus

How to Measure the Effectiveness of your LMS for Government Business Goals GyrusAim LMS GyrusAim LMS - In the world of rapidly changing information and training requirements , don’t you think it is important for your organization to be prepared for the challenges of the future? See ( link ) for information about how to do Tree Testing.

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How to Measure the Effectiveness of your LMS for Government Business Goals

Gyrus

How to Measure the Effectiveness of your LMS for Government Business Goals Gyrus Systems Gyrus Systems - Best Online Learning Management Systems In the world of rapidly changing information and training requirements , don’t you think it is important for your organization to be prepared for the challenges of the future?

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Change the way you think about member engagement

Association Analytics

While this is a generally accepted fact for any forward-thinking and plugged-in association leader, knowing what to do with this knowledge – or even what membership engagement really means – can be a nebulous task. Use A-B testing to see how different groups respond to messaging around it. What do members want to do?

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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. I have a budget line for risk.